Pop Secret, Kraft collab on limited-time snack
The kit, containing grated cheese and microwave popcorn, is available exclusively on Amazon.
Two long-standing pantry staples—Kraft Grated Parmesan Cheese and Pop Secret Movie Theater Butter Microwave Popcorn—are teaming up for the first time in a limited-time snack kit. Available exclusively on Amazon for $10.99, the kit includes one 8 oz canister of Kraft Grated Parmesan Cheese and a six-pack of Pop Secret Movie Theater Butter Microwave Popcorn.
“Snacking should be simple, joyful and a little unexpected,” says Lauren Papa, senior associate brand manager for Kraft Parmesan at Lactalis Heritage Dairy. “By combining two signature flavors people grew up with—Kraft Grated Parmesan Cheese and Pop Secret Microwave Popcorn—into one unforgettable snack, we’re celebrating tradition while offering something fresh and exciting.”
Each kit includes a QR code linking to exclusive digital content and a limited-edition sticker sheet. “With just a pop and a sprinkle, snackers can reinvent their fall routines—whether it’s movie marathons, back-to-school celebrations, game days, or cozy afternoons at home—giving every bowl of popcorn a nostalgic glow-up,” says Megan Patterson, head of digital marketing at Lactalis Heritage Dairy.
“This collaboration brings together two pantry staples that have been part of family memories for decades,” says Chris Lowrey, brand director at Our Home. “We wanted to create a snack experience that sparks an instant smile, reminding people of their favorite flavors while giving them a new way to enjoy them. This partnership truly hits the mark and taste buds.”
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