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Snack ProductsNew Snack and Bakery ProductsPopcorn

Our Home unveils Pop Secret RTE popcorn line

The brand's latest launch delivers familiar flavor in a new snack format.

By SF&WB Staff
Our Home unveils Pop Secret RTE popcorn line

Courtesy of Our Home

May 15, 2025

Our Home, the company behind various snack brands, is headed to the 2025 Sweets & Snacks Expo, where it will showcase its diverse portfolio, including Pop Secret, Popchips, Good Health, Food Should Taste Good, Sonoma Creamery, ParmCrisps, RW Garcia, You Need This, and Real Food From The Ground Up.

Pop Secret's Ready-to-Eat Popcorn line, delivering the brand's taste in an all-new ready-to-eat format, will be featured at the show. Expo attendees will be the first to try all three flavors—Movie Theater Butter, Homestyle Sea Salt, and Double Cheddar. The new line launches at Sam's Club in June with Movie Theater Butter, followed by the national rollout in Kroger in August with both Movie Theater Butter and Double Cheddar.  

The brand will also unveil an exclusive first look at its upcoming Microwavable Popcorn redesign, launching in July—featuring a new look and the debut of Pop Secret's all-new "Butter Meter." Designed to enhance the shopper experience, the on-pack Butter Meter makes it easier for consumers to choose what levels of butter they prefer, from Homestyle to Double Butter. 

"The debut of Pop Secret's Ready-to-Eat Popcorn is a major moment—not just for the brand, but for Our Home's mission to create craveable, high-quality snacks for every occasion," says Deb Holt, president of commercial, go-to-market at Our Home. "Pop Secret has always been about bold flavor and buttery nostalgia, and now we're bringing that experience to snack aisles in a new way. It's a natural next step in our commitment to meeting people's snacking needs with convenience, creativity, and the quality they expect from Our Home brands."

Our Home's booth will also include other snack innovations across its whole portfolio:

  • Good Health: Coming to market this June, Good Health is introducing a new generation of Avocado Oil Veggie Stix, Straws, and Chips. Good Health offers veggie snacks made with avocado oil, and will soon be offering refreshed packaging.
  • Popchips: The newest flavor in the Popchips lineup, Sweet Heat, reportedly starts off with a pop of sweetness, then delivers a slow-building heat. Sweet Heat is never fried, contains 50% less fat than traditional chips, and is gluten-free and non-GMO.

With single-serve snacks driving, Our Home is aiming to expand its footprint in the convenience channel with a growing lineup of on-the-go offerings.


Related: Our Home spotlights new products, expanded portfolio

KEYWORDS: Good Health Our Home ParmCrisps popchips RW Garcia Sweets & Snacks Expo YOU NEED THIS

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