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Bakery ProductsTrendsNew Snack and Bakery Products

Paris Baguette debuts cookie butter and pumpkin LTOs

Guests can also support No Kid Hungry with their purchases in September.

By SF&WB Staff
Paris Baguette fall 2025 lineup
Image courtesy of Paris Baguette
August 21, 2025
Paris Baguette has launched its fall menu featuring new cookie butter items alongside returning pumpkin favorites. The seasonal lineup is available at U.S. locations through September and includes a round-up campaign supporting No Kid Hungry.

The cookie butter offerings include:
  • Biscoff Cookie Butter Layer Cake: Vanilla sponge cake with cookie butter cream and topping
  • Biscoff Cookie Butter Cruffin: Croissant muffin filled and topped with cookie butter
  • Biscoff Cookie Butter King Cream Donut: Filled and iced with cookie butter, finished with a cookie
  • Cookie Butter Macchiato: Espresso, vanilla, and milk with cookie butter drizzle
Pumpkin items include:
  • Pumpkin Pie Custard Tart: Tart shell filled with baked pumpkin custard
  • Pumpkin Scone: Spiced scone with pumpkin seeds and icing
  • Pumpkin Pie Latte: Espresso, pumpkin purée, white chocolate, and milk
  • Pumpkin Pie Sweet Cream Cold Brew: Cold brew with pumpkin purée, white chocolate, and sweet cream
PB Rewards members can also access a $3 Medium hot or iced Latte or Macchiato deal through September 21, as well as a National Coffee Day deal September 27–29, offering a free medium coffee with any purchase. The Pumpkin Challenge and the Cookie Butter Challenge give PB Rewards members the opportunity to gain 50 bonus points by purchasing five pumpkin products from August 20–September or five cookie butter products from September 10–30.

Additionally, from August 20– September 30, guests can round up their purchases in café or online to support No Kid Hungry. The initiative is part of Paris Baguette’s Love Baked In program, which supports community-focused efforts across its U.S. locations.


Related: State of the Industry 2025: Bittersweet results hit desserts
KEYWORDS: foodservice Paris Baguette pumpkin spice

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