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Bakery ProductsNew Snack and Bakery ProductsBreakfast Products

Eggo expands protein breakfast lineup

New waffles and pancakes deliver 20% of the recommended daily protein value.

By SF&WB Staff
eggo protein waffles pancakes
Image courtesy of Kellanova
August 28, 2025
Eggo is expanding its better-for-you breakfast offerings with three new protein-rich products: Buttermilk Vanilla Protein Waffles, Vanilla Protein Pancakes, and Blueberry Protein Pancakes. Each serving provides 20% of the recommended daily value of protein, making Eggo the only leading waffle brand to offer this level of nutrition without sacrificing taste.

The new items build on the success of last year’s Chocolate Chip Brownie and Strawberry Delight Protein Waffles, offering more variety for consumers seeking convenient, high-protein options. New products include:
  • Buttermilk Vanilla Protein Waffles feature a crispy exterior and fluffy interior with a mild vanilla flavor.
  • Vanilla Protein Pancakes offer a smooth vanilla taste in a microwave-ready format.
  • Blueberry Protein Pancakes include real blueberry flavor in a classic breakfast format.
“When getting the protein you need feels impossible, Eggo makes it irresistible,” says Alicia Mosley, vice president of marketing, frozen foods at Kellanova. “We’ve focused on keeping taste first while delivering an excellent source of complete protein in every bite. Families are surprised that protein-packed waffles and pancakes can taste this good—but Eggo proves you can fuel your morning without giving up the taste everyone loves.”

Eggo’s protein products contain complete protein, meaning they include all essential amino acids. They are designed for quick preparation—either toasted or microwaved—and pair well with syrup, fruit, or other toppings.

The new Eggo Protein Waffles and Pancakes are available now at retailers nationwide. The suggested retail price is $5.99 for a 10-pack of waffles or a 12-pack of pancakes.

Kellanova (formerly Kellogg’s) is on the current Snack Food & Wholesale Bakery “Top 50 Snack & Bakery Companies” list. Click here to view the current “Top 50” rankings.

KEYWORDS: Eggo waffles Kellanova pancakes protein waffles

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