Keebler launches Wicked-inspired LTOs
The new mint chocolate cookie and pie crust celebrate the upcoming movie release.
Keebler has partnered with Universal Products & Experiences to launch two limited-time products inspired by the upcoming film Wicked: For Good. The new offerings include Keebler Wicked Chocolatey Mint Fudge Stripes cookies and Keebler Wicked Chocolatey Mint Ready Crusts.
The products feature chocolatey mint flavor and packaging elements inspired by the film’s characters, Elphaba and Glinda. Details include:
- Wicked Fudge Stripes: Chocolate-flavored shortbread cookies coated in and drizzled with green, mint-flavored fudge.
- Wicked Ready Crusts: Chocolatey mint pie crusts designed for use in a variety of dessert applications.
“These chocolatey mint treats celebrate the iconic Wicked: For Good witch duo to bring families joy, imagination, and just the right touch of theatrical flair to treat time,” says Kelly Flaherty, brand marketing, Keebler Fudge Stripes & licensing.
The limited-edition products will be available at participating retailers nationwide beginning in October. Suggested retail prices are $5.17 for the cookies and $3.69 for the crusts.
Related: Keebler gets into eerie season with Fudge Stripes launch
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