Dunkin', 'Wicked: For Good' launch collab
The desserts partnership features new Munchkins plus merchandise.
Dunkin’ is brewing up something "wicked good" this season. To celebrate the conclusion of Universal Pictures’ Wicked: For Good, the brand is infusing everyday Dunkin’ runs with a touch of Oz magic, the brand says.
Launching nationwide today, the Dunkin’ x Wicked lineup features Wicked Munchkins and new drinks, plus limited-edition merch in signature shades of pink and green.
The Dunkin' x Wicked menu's Wicked Munchkins Donut Hole treats include Old Fashioned Glazed Munchkins, which have received a Wicked pink-and-green makeover, inspired by Oz’s duo.
“Wicked: For Good is such a stunning blend of heart, music, and imagination,” says Jill Nelson, chief marketing officer at Dunkin’. “Partnering with a story that means so much to fans everywhere gave us the chance to have a little fun with our own world, too. The result is a collaboration that’s playful, creative—and in true Boston fashion, wicked good.”
Dunkin' will also be releasing Dunkin' x Wicked merchandise at participating restaurants. The new Wicked 10-Count Munchkins Tin (SRP: $9.99) is available exclusively with any 10-count Munchkins purchase, and showcases the silhouettes of Elphaba and Glinda, with Munchkins emblazoned across the top in the film’s font.
Beyond the collectible tin, more limited-edition merch brings the world of Wicked: For Good to life with:
- Dunkin’ x Wicked Tumbler ($22.99): featuring both pink and green reusable straws – just like Oz’s dynamic duo.
- Dunkin’ x Wicked Straw Buddy & Topper Set (4-Pack, $16.99): includes two Elphaba-inspired toppers (broom and hat) and two Glinda-inspired toppers (wand + crown)
- Cup Sleeves ($6.99): in Elphaba green and Glinda pink, each printed with their silhouettes.
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