Archer is on track to achieve half a billion in sales in 2026, and the fast-growing brand is introducing its new line of 100% grass-fed Cowboy Cut Beef Jerky, available at grocery stores nationwide this month. 

Featuring a traditional, rip-and-tear texture, Archer’s thick and hearty Cowboy Cut Beef Jerky is made with real ingredients, zero sugar, and 11-12 g of protein per serving. The new lineup is now available at retailers like Target, Albertsons/Safeway, Sprouts, CVS and Amazon in three flavors with a SRP of $7.99 per 2-oz package:

• Archer Cowboy Cut Old Fashioned Beef Jerky – Bold and authentic smoky jerky flavor.
• Archer Cowboy Cut Mustard BBQ Beef Jerky – Tangy mustard meets smoky BBQ in this meaty beef jerky.
• Archer Cowboy Cut Spicy Beef Jerky - Fiery sesame garlic jerky that packs a flavorful punch, the brand says.

“With consumers craving high-protein snacks that are both delicious and made with clean ingredients, we’re bringing our new line of Cowboy Cut Jerky to shelves nationwide,” says Andrew Thomas, VP of marketing at Archer. “This latest addition delivers the real, ingredients they know and crave, with bold and savory flavors like Old Fashioned, Mustard BBQ, and Spicy, while giving them even more satisfying and convenient snack options to fuel their daily routines.”