Golden Waffles, Dirty Dough partner on Waffle Bites
The treats will be available at 50+ of the chain's locations across the U.S.
Golden Waffles, purveyor of fresh-baked waffles, has partnered with Dirty Dough, a treat concept under multi-brand restaurant platform Craveworthy Brands, to debut Waffle Bites.
The menu extension features four new Waffle Bite offerings, available at 50-plus Dirty Dough locations across the U.S. This new launch aims to bring a fresh waffle-based twist to the brand's treat lineup, reinforcing the growing demand for waffle innovation across restaurant segments and menu dayparts, the brands say.
"We created Waffle Bites with all-day indulgence in mind. Partnering with Golden Waffles lets us take that signature Dirty Dough decadence beyond layered cookies and bring it into a cozy, crispy format that levels up the craveworthy factor," says Jax Sperling, SVP of culinary and supply chain, Dirty Dough. "Whether it's a quick breakfast bite, a midday pick-me-up or a late-night treat, Waffle Bites give our loyal guests a new way to satisfy their cravings, anytime, any day."
Dirty Dough's new Waffle Bite options include:
- Churro: Cinnamon-sugar coated Waffle Bites layered with dulce de leche and waffle syrup for a sweet, golden crunch.
- Funnel Cake: Powdered sugar-coated Waffle Bites topped with cherry pie filling and whipped cream.
- Peanut Butter Sundae: Waffle Bites layered with peanut butter, chocolate drizzle, and peanut butter cups.
- Chocolate Hazelnut: Waffle Bites coated in chocolate hazelnut spread and sprinkled with mini chocolate candies.
"We're proud to team up with Dirty Dough to bring our waffles into an entirely new kind of dessert application," says Mike DiBeneditto, CEO of Golden Waffles. "Waffles have seen explosive growth across foodservice, and it's exciting to showcase the versatility of our formats."
Waffles are experiencing renewed momentum across menu dayparts, the brand notes, from savory sliders to over-the-top desserts, as operators look for versatile, high-margin offerings that require minimal labor. With their familiarity and endless customization potential, waffles have become a go-to platform for creative, low-lift innovation, it finishes.
DiBeneditto adds, "From full-size to bite-sized, our plates give operators the creative freedom to serve waffles that are both playful and portable. Dirty Dough excels at turning indulgence into an experience, and we see this as just the beginning of what's possible with Craveworthy Brands."
The Waffle Bites launch is part of Dirty Dough's broader menu expansion, which also includes Bars, Cinnamon Rolls, create-your-own Dirty Drinks and Shakes, alongside its signature, gourmet stuffed cookies.
Related: Dirty Dough expands menu
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