General Mills' Reese’s Puffs cereal has announced its first new flavor combo since the cereal debuted in 1994. Reese’s Puffs cereal Dark Chocolate Naturally Flavored is reportedly a richer, deeper take on the peanut butter and chocolate combo, made with Hershey’s cocoa, real Reese’s Peanut Butter, and the signature Reese’s Puffs cereal crunch.

For more than three decades, Reese’s Puffs cereal has taken on many forms—from Big Puffs and Minis, to limited-edition Bunnies and Bats. But aside from a Peanut Butter-only release, the brand has never strayed from its original milk chocolate flavor—until now.   

“We’ve seen how much people enjoy Reese’s Puffs outside the morning routine, especially late night, and dark chocolate continues to grow within the Reese’s portfolio,” says Megan Brooks, business unit director at General Mills. “Reese’s Puffs Dark Chocolate Naturally Flavored brings that deeper chocolate flavor to a cereal experience people already know and enjoy, any time of day.”   

To mark the launch, Reese’s Puffs cereal is introducing a new universe on the back of the box in partnership with Vault49, called “Reese’s After Dark.” This collectible box imagines the cereal aisle into a glowing neon city where dark chocolate takes over. The universe is filled with hidden Easter eggs, from UFO-shaped Reese’s Cups to secret neon messages.

Reese’s Puffs cereal Dark Chocolate Naturally Flavored will debut at retailers nationwide this month. 

General Mills is on the current Snack Food & Wholesale Bakery “Top 50 Snack & Bakery Companies” list. Click here to view the current “Top 50” rankings.