Reese's Puffs goes beyond milk chocolate The dark chocolate cereal is the brand's first new flavor since its debut in 1994. SF&WB Staff December 5, 2025 The debut of Reese’s Puffs cereal Dark Chocolate Naturally Flavored marks the first time the cereal is expanding past its signature milk chocolate flavor with a naturally flavored dark chocolate twist. Read More
General Mills debuts custom cereal, new packaging The roster of NFL receivers are helping promote new boxes and a hand-picked mix. SF&WB Staff July 17, 2025 The brand is releasing new packaging featuring the athletes, on boxes of Cinnamon Toast Crunch, Lucky Charms, Honey Nut Cheerios, and Reese's Puffs.Read More
General Mills teams up with Fantastic Four on LTO boxes The lineup includes Cinnamon Toast Crunch, Lucky Charms, and more. SF&WB Staff June 2, 2025 The lineup of limited-edition cereal boxes brings classic icons and superheroes together with seven collectible, retro-futuristic designs.Read More
General Mills unleashes slew of Halloween products Brands include Gushers, Lucky Charms, Reese's Puffs, Annie's, and more. SF&WB Staff September 20, 2024 General Mills has announced a lineup of new and returning snacks for the holiday.Read More
Angel x Reese’s Puffs pairs cereal with WNBA all-star The limited-edition cereal packages put the Chicago Sky rookie front and center. SF&WB Staff September 19, 2024 The athlete and the cereal brand also have hinted at a fashion collaboration dropping in the near future.Read More
Reese's Puffs releases new Dragon Ball Z cereal Fans can find the cereal on the brand's website and in stores on May 9. Liz Parker Kuhn May 8, 2024 Consumers can tilt the box from side to side to see Goku go Super Saiyan for Reese's Puffs cereal. Read More
General Mills announces new cereal and snack products The items include releases from Cheerios, Nature Valley, Reese’s Puffs, and other brands. Jenni Spinner January 22, 2024 The items include releases from Cheerios, Nature Valley, Reese’s Puffs, and other brands.Read More
General Mills previews six new cereals ahead of their January 2024 debuts The new items are coming from popular GM brands like Trix, Cheerios, and Lucky Charms. Jenni Spinner November 28, 2023 The new items are coming from popular GM brands like Trix, Cheerios, and Lucky Charms.Read More
General Mills brands hop into Easter with seasonal snacks, baked items The list of limited-time items includes ready-to-bake cookies, cereal, and other treats. March 30, 2023 The list of limited-time items includes ready-to-bake cookies, cereal, and other treats.Read More
General Mills releases reimagined fan-favorites as minis The Minis will retail for $3.99 per full-sized box. November 2, 2022 General Mills to miniaturize its Trix, Reese's Puffs, and Cinnamon Toast Crunch cereals.Read More