Jackson's, the better-for-you snack brand known for its real ingredients and premium avocado oil, is entering 2026 with significant retail momentum, expanding distribution across major club, grocery, natural, convenience, and e-commerce channels nationwide. The Q1 retail wins mark a breakout moment for the brand, it says, and signal a broader shift as retailers increasingly invest in BFY snacks while legacy players struggle to keep pace with evolving consumer demand.

Anchored by the national expansion of Jackson's Super Veggie Straws, alongside continued growth for its kettle chips and sweet potato chips, the brand's Q1 footprint reflects growing buyer confidence in snacks made with integrity rather than shortcuts, Jackson's adds.

"Retailers are clearly responding to what shoppers want right now, snacks made with real ingredients, including avocado oil, that deliver both taste and trust," says James Marino, CEO of Jackson's. "We're seeing strong momentum across channels because once people discover Jackson's, they keep coming back. That loyalty is fueling meaningful growth as we head into 2026."

Q1 retail moment spanning every channel

Jackson's Q1 expansion reflects growing demand across multiple retail formats, from club and grocery to natural and convenience, making the brand increasingly visible and accessible nationwide, it says. Q1 2026 retail highlights include:

• Sam's Club (available now): Jackson's Super Veggie Straws are launching in a new 24-count multipack on SamsClub.com, featuring eight single-serve bags each of Sea Salt, Cheddar, and Ranch (0.75-oz). With two dairy-inspired flavors in the mix, the snacks are still Non-GMO Project Verified, vegan, and free from the top nine allergens. Single-serve formats remain the heart of the veggie straw category, and a key driver for household discovery and repeat purchase, Jackson's says.
• Sprouts Farmers Market (January 19): Sprouts is expanding its Jackson's assortment with two new 5-oz kettle chip flavors—Spicy Jalapeño, and Sea Salt and Peppercorn. The launch builds on Sprouts' continued support across Jackson's full snack portfolio, including sweet potato chips and Super Veggie Straws, and taps into strong consumer interest in bold, elevated flavors, the snack brand notes.
• Buc-ee's (January): All three 5-oz Super Veggie Straw flavors are rolling out across Buc-ee's locations nationwide by January 11.
• Meijer (January 17): Meijer is launching six Jackson's sweet potato chip SKUs, expanding the brand's presence in Midwest grocery stores.
• Albertsons (February): Jackson's Super Veggie Straws will be featured in shipper displays across six of Albertson's twelve ABSCO regions, increasing visibility and trial during a key shopping window.
• Costco (January): All Costco regions are featuring 16-oz Sweet Potato Chips.
• Amazon (February): Jackson's plans to introduce single-serve Super Veggie Straw packs on Amazon, including a variety pack and dedicated Sea Salt and Cheddar options. The Cheddar flavor, in particular, is positioned as a BFY alternative to traditional cheesy snacks, delivering familiar flavor with cleaner ingredients, the brand adds.

What sets Jackson's apart, it says

As the snack aisle evolves, Jackson's growth reflects a larger category reset. BFY brands rooted in real food and thoughtful formulation are driving category growth, it claims.

With expanding distribution, strong repeat behavior, and a growing portfolio across veggie straws, kettle chips, and sweet potato chips, Jackson's enters 2026 positioned not just for visibility, but for sustained growth, it adds. It notes that avocado oil can make a difference in a "crowded snack set," and its Super Veggie Straws, which are made with avocado oil, also has a base made form real vegetables, "redefining what a veggie straw can be rather than simply replicating the same old veggie straw base in a different oil."

"Consumers are actively demanding real ingredients, and Jackson's delivers that in a way that keeps people coming back," the company finishes.

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