Oreo unleashes Marvel cookie collab
Each pack of treats showcases 32 unique embossments.

Mondelēz International's Oreo brand is teaming up with Disney Consumer Products for a Marvel collaboration: Marvel Oreo Stuf of Legends Cookies. For the first time ever, all four Marvel franchises will unite with the Oreo brand, introducing the largest special-edition pack drop in Oreo brand history.
The new cookies will come in four collectible packs designed by Marvel Comics artist Todd Nauck. Each pack is filled with an assortment of original-flavored Oreo cookies showcasing 32 unique embossments—the most ever dropped at once—spanning Marvel’s Avengers, Spider-Man, X-Men, and Fantastic Four (designs included may vary).
The Marvel Oreo Stuf of Legends Cookie Packs will be available for presale starting on January 26, at Oreo.com/UnwrapTheCollab and will begin rolling out at retailers nationwide starting on February 2, for a limited time, while supplies last.
“Oreo cookies and Marvel’s epic Super Heroes share something powerful: the ability to spark joy, inspire connection, and create moments that resonate with fans,” says Matt Foley, VP, Oreo. "This collaboration takes the iconicity of both brands and channels it into an experience where fans are not just spectators, but participants encouraged to immerse themselves in Super Hero-inspired play through the lens of Oreo cookies. By fusing our playful DNA with Marvel’s legendary universe, we’re building an unforgettable experience that secures the Oreo brand as a cultural icon."
While three packs are set to hit shelves, the fourth pack is on its way to its destination, but Marvel villains are blocking its way—Marvel and Oreo shoppers are being tasked to help guide the delivery trucks to their destination. Beginning on February 2, consumers can assemble to guide the fleet across the country by scanning the QR code on the Marvel Oreo Stuf of Legends Cookie Packs.
“Marvel fans expect epic in every moment, not just in the stories we tell, but in how they experience the brand every day,” says Liz Shortreed, SVP, Americas and global softlines, Disney Consumer Products. “Teaming up with the Oreo brand allows us to extend Marvel’s storytelling into everyday activities, transforming snack time into a fun fan moment with iconic characters and interactive digital experiences.”
Mondelēz International is on the current Snack Food & Wholesale Bakery “Top 50 Snack & Bakery Companies” list. Click here to view the current “Top 50” rankings.
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