Better Sour's new product will roll out in major retailers this fall ahead of the film's release on November 27, with national media coverage and launch events.
We touched base with Shane Quinn, EVP of sales, CandyRific, about trends in novelty candy, including some consumer trends and behaviors in the category.
The backpacks feature Mickey Mouse, Minnie Mouse, and Stitch from "Lilo & Stitch."
August 16, 2023
CandyRific is rolling out a line of Mini Backpacks, beginning in October, for Every Day, as well as Valentine’s Day and Easter 2024, in both licensed and non-licensed selections.