Cheetos brings back its fastest-selling LTO product
The brand is again spicing up aisles with its pickle-flavored snacks.
Frito-Lay's Cheetos' first product launch in 2026 is a "big dill," the brand cheekily says. Cheetos Flamin' Hot Dill Pickle, reportedly the fastest-selling Cheetos LTO product in the brand's history, is back for good and also has a new spicy companion: Cheetos Flamin' Hot Dill Pickle Puffs.
As the first innovation in 2026 under the Cheetos Flamin' Hot portfolio, Cheetos Flamin’ Hot Dill Pickle Puffs aims to deliver on the brand's look, texture, and spicy, tangy flavor, without using colors or flavors from artificial sources. The product still has the brand's signature red Flamin’ Hot Cheetle dust, thanks to a blend of colors derived from paprika and radish. In addition, at the end of 2026, Cheetos Flamin' Hot Dill Pickle Crunchy will also be reformulated without colors or flavors from artificial sources.
Cheetos Flamin' Hot Dill Pickle Crunchy is available nationwide now, and Cheetos Flamin' Hot Dill Pickle Puffs can be found at Dollar General and 7-Eleven, with additional retailers joining in February.
“Flamin' Hot Cheetos have always been a flavor icon. Today, we're advancing that legacy by introducing a new Flamin' Hot flavor with the signature vibrant color from plant-based ingredients and the taste consumers expect," says Chris Coleman, senior director portfolio transformation at PepsiCo Foods R&D. "Innovation is core to PepsiCo's DNA, and we continue to accelerate progress with offerings such as Cheetos Flamin' Hot Dill Pickle Flavored Puffs, providing more choices without compromising the beloved spicy-tangy experience."
PepsiCo (Frito-Lay) is on the current Snack Food & Wholesale Bakery “Top 50 Snack & Bakery Companies” list. Click here to view the current “Top 50” rankings.
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