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Hain Celestial to offload North American snacks business

The BFY-focused company is selling to Canadian-owned Snackruptors for $115M.

Hain Celestial expands BFY snacks to Dollar General — Courtesy of Hain Celestial

Hain Celestial, a global health and wellness company with several better-for-you brands, has announced it has reached a definitive agreement to sell its North American Snacks business (including Garden Veggie Snacks, Terra chips, and Garden of Eatin' snacks) to Snackruptors Inc., a Canadian, family-owned snacks manufacturer, for $115 million in cash.

According to representatives, this transaction will allow Hain Celestial to move forward with a simplified portfolio in North America focused on core categories and markets with stronger margin and cash flow profiles to drive growth.

Going forward, the company’s flagship categories across North America will include tea, yogurt, and baby/kids, along with its meal preparation platforms. Hain’s brands in North America include Celestial Seasonings teas, The Greek Gods yogurt, Earth's Best Organic baby and kids foods, and Spectrum Organic culinary oils.

Alison Lewis, Hain Celestial’s president and CEO, says, “As an output of the previously announced strategic review process of our company’s portfolio, the sale of our snacks business is a decisive first step we are taking to sharpen our focus on categories and platforms in key markets where we can leverage our strongest organizational capabilities. Proceeds from the transaction will be used to reduce debt, strengthening the company’s financial position and leverage profile. The resulting financial flexibility will enable increased investment over time, helping to drive sustainable, profitable growth and create long-term shareholder value."

Rick Taborda, president of Snackruptors, states, “We’re thrilled to be acquiring this established portfolio of delicious snacks that consumers already know and love. We believe these brands have significant growth potential and represent a strong, complementary fit with our existing business. We look forward to welcoming the talented members of the Hain Celestial team who have been supporting these brands to the Snackruptors family. We are excited to work together and unlock their full potential.”

Lewis continues, “The transaction we are announcing today marks a significant moment for Hain Celestial, and I am confident that we have found the right home for these beloved snack brands and our employees who will support them as part of Snackruptors. I want to express my gratitude to the many dedicated team members who have built our North American Snacks business over the years. Their commitment has been instrumental in our progress to reaching this milestone.”

The transaction is expected to close by February 28, subject to customary closing conditions. Additional details regarding the divestiture will be provided during Hain Celestial’s Q2 Fiscal Year 2026 earnings call scheduled for 8:00 AM ET on Monday, February 9. Goldman Sachs & Co. LLC is serving as financial advisor to Hain Celestial and Cravath, Swaine & Moore LLP is serving as legal counsel.

Hain Celestial's North America snacks portfolio reportedly represented 22% of the company's net sales in fiscal 2025 (and 38% of the North America segment net sales)–with negligible EBITDA contribution over the last 12 months. The financial profile of the remaining portfolio in North America is said to be stronger, delivering EBITDA margins in the low double digits, underpinned by gross margins above 30%.