Kroger introduces clean-label protein snacks
The line includes beef sticks, cereal, energy bars, and more.
Kroger's Simple Truth Protein expanded lineup
The Kroger Co. is introducing 24 new Simple Truth Protein products to shelves. The retailer has expanded the line to more than 110 clean-label offerings designed to support consumers' nutrition goals.
"As customers focus on their wellness goals in the new year, they are looking for high-quality options that fit their lifestyles and budgets," says Ann Reed, group vice president of Our Brands at Kroger. "With the expansion of our Simple Truth Protein line exclusively at Kroger, we are supporting customers as they work towards their goals with nutritious, affordable and great-tasting protein offerings that are simple and free from unwanted ingredients."
The expanded line includes the following products plus more:
- Simple Truth beef sticks, featuring grass-fed and finished beef in original and jalapeno flavors, with 9 g of protein.
- Simply Truth high protein cereal, offering 14 g of protein, 9 g of fiber, and 1 g of sugar per serving, available in Cinnamon or Berry.
- Simply Truth protein energy bars, delivering 20 g of protein with no added sugar, available in Peanut Caramel, Cookie Dough, and Chocolate Caramel.
Kroger's Simple Truth Protein line first debuted in September 2025, designed to jumpstart better-for-you habits with the widest private-label offering of protein products on the market, the retailer says.
Related: Quest Nutrition debuts more tortilla-style chip flavors
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