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Home » Keywords: » SimplyProtein

Items Tagged with 'SimplyProtein'

ARTICLES

Hockey Player

Consumers take protein intake to the next level

Interest in increasing the amount of the nutrient consumed each day has producers delivering boosted bites.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
March 17, 2026

Bakery and snack producers are looking to give consumers what they want—namely, protein-packed products.


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SimplyProtein debuts Kickin' Jalapeño Ranch Protein Tortilla Chips

SimplyProtein debuts Jalapeño Ranch Tortilla Chips

The flavor delivers 7 g of plant-based protein and 130 calories per serving.
SF&WB Staff
February 4, 2026

The new product is an expansion of the brand's existing line, which includes Sea Salt Protein, Hint of Lime, and Hint of Habanero.


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SimplyProtein parent company hires CCO

Wellness Natural, Inc. hires Simply Good Foods CGO

The snack maker is also debuting a new HQ in Toronto.
SF&WB Staff
December 11, 2024

SimplyProtein's parent company Wellness Natural, Inc. announced that veteran food and nutrition executive Linda Zink has joined the company as president and chief commercial officer.


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SimplyProtein debuts irreverent creative campaign for tortilla chips

SimplyProtein debuts creative campaign for tortilla chips

The ads will appear on digital platforms like YouTube, Meta, and TikTok.
Lis Parker
Liz Parker Kuhn
July 22, 2024

Pop culture-infused humor, vibrant design, and a catchy Mariachi riff bridge brand awareness from protein bars into savory snacks.


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SimplyProtein continues U.S. expansion with Costco distribution

SimplyProtein continues U.S. expansion with Costco distribution

Product now available in 15-bar pack.
September 1, 2022

SimplyProtein Crispy Bars first entered 50 regional Costco warehouses in January 2022 and this national expansion brings distribution to over 600 warehouses nationwide.


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SimpyProtein Keto Energy Bites

SimplyProtein Keto Energy Bites

March 1, 2022

SimplyProtein has released new plant-based Keto Energy Bites, which contain 2g of sugar, 13g of plant-based fats, and 10g of plant-based protein.


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SimplyProtein Kids Bars

SimplyProtein Kids Bars

December 30, 2020

Recently released, SimplyProtein Kids Bars have 2g of sugar and 6g of plant-based protein.


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Wellness Natural, Inc. unveils new corporate strategy following SimplyProtein acquisition in the U.S. and Canada

Wellness Natural, Inc. unveils new corporate strategy following SimplyProtein acquisition in the U.S. and Canada

Plant-based snack brand expands product portfolio with launch of Kids Bars in the U.S. in Spring 2021
December 16, 2020

Wellness Natural, Inc., a newly-created natural plant-based natural foods company headquartered in Toronto, Canada, with operations in both U.S. and Canada, is pleased to announce their new corporate strategy following the acquisition of SimplyProtein to continue to propel the nutrition-based snack brand in the U.S. and Canada.


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SimplyProtein plant-based protein bars

SimplyProtein plant-based protein bars

March 17, 2020

SimplyProtein Dark Chocolate Salted Caramel Crispy Bars strike the perfect balance of taste, clean ingredients and high protein.


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SimplyProtein snacks

SimplyProtein snacks

February 20, 2019

The SimplyProtein brand of clean protein snacks has kicked off 2019 with a nationwide sampling initiative of the brand’s Crispy Bars, Baked Bars and Crunchy Bites.


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