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EquipmentNew Equipment

Primera introduces Freddie, The Frosting Machine

The equipment automatically pipes and floods icing onto cookies and confections.

By SF&WB Staff
Primera introduces Freddie, The Frosting Machine
Courtesy of Primera Technology, Inc.
February 11, 2026

Primera Technology, Inc., a  manufacturer of specialty printing and automation equipment, has formally announced Freddie, The Frosting Machine, a robotic solution that automates the process of piping and flooding royal icing onto cookies and confections. 

Freddie is a professional-grade, NSF-certified frosting system that reportedly combines precision robotics with advanced digital vision technology to deliver consistent, high-quality results. Freddie scans each individual cookie or confection to capture its exact contours, allowing it to accurately outline and flood cookies and confections of nearly any shape or size, the company says. This ensures uniform icing results without the need for hand piping and flooding, it adds.

Designed for efficiency and ease of use, Freddie features a smart carousel and tray system that allows users to load multiple cookies or confections at once for seamless, unattended operation, Primera notes. By automating one of the most time-consuming steps in decorated cookie production, Freddie aims to help bakeries, cottage food producers, and commercial operations increase output, reduce labor demands, and improve consistency.

Freddie is designed to work seamlessly alongside Eddie, The Edible Ink Printer, Primera’s confection printer used by bakeries, cottage bakers, and pastry chefs worldwide. Eddie is a professional-grade, NSF-certified direct-to-food printer that uses edible ink to print full-color images, logos, text, and backgrounds directly onto cookies, macarons, candy, crackers, white chocolate, and more. Together, Freddie and Eddie provide a complete, automated solution for producing high-value decorated cookies and confections at scale, the company says.

“Freddie represents a major step forward in culinary automation,” says Mark D. Strobel, VP of sales and marketing at Primera Technology. “By combining robotic frosting with intelligent vision technology, Freddie allows bakeries and food producers to work faster, more consistently, and more profitably—while still delivering beautiful, customized products their customers love.”

Freddie is priced at $4,995 MSRP and is available for purchase through Primera’s website and a global network of authorized resellers by calling (800) 797-2772 (U.S. and Canada) or (763) 475-6676. Prices may vary outside of the U.S. 

Complete product details are available here.


Related: Snack and bakery producers seek packaging tech with flexibility

KEYWORDS: innovation Primera Technology

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