Goldfish turns mealtime into game night

On the heels of a particularly cold winter that has kept families indoors, Goldfish and Campbell’s Tomato Soup are turning their duo into two interactive, analog-inspired games which invite players to toss, tip, and dunk the fish-shaped crackers into Campbell’s soup. Each game is sold separately for $19.99 and includes crackers and tomato soup. Consumers can officially pre-order the first-ever Campbell’s x Goldfish Games, an LTO product that turns the ultimate comfort food pairing into a fully playable experience. Daily drops at 10 am will occur on Fri. 2/20, Mon. 2/23, and Tues. 2/24.

PepsiCo, Kroger team up on Flamin' Hot wings

Courtesy of PepsiCo

PepsiCo and Frito-Lay are teaming up with Kroger to bring the flavor of Flamin’ Hot to Kroger’s hot bar and prepared foods sections with the launch of Flamin’ Hot Boneless Chicken Wings—available now through June for $9.99/lb. The product is made with premium boneless chicken and does not include colors from artificial sources. The launch builds on a series of novel collaborations, including the Flamin’ Hot Grilled Cheese Burrito at Taco Bell and Flamin’ Hot Sushi at Kroger—underscoring the brand’s strategy to expand the hot-and-spicy flavor beyond snacks to new meal occasions, establishing Flamin’ Hot as a lifestyle brand that lives across the entire food experience, PepsiCo says.

MiLa, Pop-Up Bagels debut collab

Courtesy of MìLà, PopUp Bagels

MìLà, the modern Chinese food brand bringing restaurant-level craft to grocery aisles nationwide, is partnering with PopUp Bagels to launch a butter-based Caramelized Scallion Schmear. Inspired by one of MìLà’s signature dishes, the LTO spread will be available until supplies last at all PopUp Bagels locations across the country. The spread is made with MìLà’s signature Caramelized Scallion Noodle sauce, which combines savory soy sauce, aromatic fried shallots, and fragrant, green onion-infused oil. Customers can also find MìLà’s Caramelized Scallion Noodles at retailers nationwide, including Target, Costco, Whole Foods, and Sprouts.

Tony the Tiger considers a rap career

Courtesy of W.K. Kellogg Co.

In its first-ever culture collaboration, Kellogg’s Frosted Flakes is aiming to inspire teens to flex their inner tiger—bold, loud, and GR-R-REAT. The brand is partnering with long-time Frosted Flakes fan and rap artist J.I.D to reimagine the ‘90s “Hey Tony” jingle into a cultural hype anthem. The new song launch is paired with limited-edition Tony the Tiger and J.I.D “Day Ones” merchandise and a Frosted Flakes "Day Ones" cereal box—featuring J.I.D on the front of his favorite cereal, specially illustrated just for this nostalgia-inspired collectible drop. The new track launches with the Kellogg’s Frosted Flakes “Day Ones” Bowl Game hosted by  Frosted Flakes and J.I.D at the Carrollton High Sports Facilities on Sunday, February 22, in Atlanta, GA—J.I.D’s hometown. 

Bibigo solves scrolling/eating problems

Courtesy of Bibigo

Asian food brand Bibigo has just announced the launch of a chopstick made for the digital age: ScrollSticks, limited-edition, custom-made chopsticks with touchscreen tips. By evolving the traditional metal Korean chopsticks to fit the habits of foodies who are chronically online, ScrollSticks allow users to binge Bibigo's dumplings and their favorite content, aiming to provide a seamless and mess-free experience. ScrollSticks feature a dual-ended design: consumers can use one side to enjoy dumplings and the other to tap, swipe, or scroll on their phones. When finished, ScrollSticks can be washed like any other silverware; simply unscrew the touchscreen tips and place the chopsticks in the dishwasher or the sink to clean. The brand is releasing a limited number of ScrollSticks, available now until February 23, at scrollsticks.com.