Hippeas unveils new look and upcoming snacks

The refreshed packaging will begin rolling out in March.

Hippeas, the plant-based, better-for-you snack brand, is unveiling a creative and packaging refresh. This follows a milestone year where the brand achieved its most profitable year and returned to double-digits net sales growth, it says. The refreshed packaging will begin rolling out nationwide in March.

“Coming off a highly successful 2025, this brand update builds on a beloved foundation established over many years and reflects our confidence in the long-term strength of the Hippeas platform,” said Cesar Melo, CEO of Hippeas. “As we look ahead, we’re excited to pursue disciplined growth, purposeful expansion at scale, and continue transforming snacking in the U.S. and around the world.”

At the heart of the update is packaging that pops—literally and figuratively, the brand notes. The new designs introduce a chickpea mascot, dial up the lip-licking Hippeas smile, and spotlight the brand’s “Snack With PEAS of Mind” tagline. Bathed in the brand’s Sunshine Yellow and showcasing the product inside, the refreshed bags are high-energy, color-drenched, and impossible to miss on shelf, the brand adds.

“This refresh represents an important next chapter for Hippeas,” says Nick Marmet at Hippeas. “From the beginning, we’ve believed that better-for-you snacks should never feel like a compromise or boring. As we move into 2026, we’re building on the equity we’ve earned—doubling down on bold flavor, functional benefits like protein and fiber from our hero legume ingredients, and a visual identity that clearly reflects the joy and optimism at the heart of our brand. This evolution allows us to make an even bolder statement on shelf while setting the stage for meaningful innovation across our portfolio.”

The packaging refresh also sets the stage for what’s coming next. As Hippeas looks ahead to 2026, the brand is gearing up to introduce a wave of new flavor offerings across its snack formats—along with entirely new snack experiences—all while continuing to deliver functional benefits like fiber and protein through peas and chickpeas, it says.