Company: Amara Organic Foods


Introduced: December 2020

Distribution: National

Suggested Retail Price: $4.99

Product SnapshotAmara, the food technology company known for its proprietary technology that locks in the taste, texture and nutrients of fresh baby food meals in a convenient pouch, is delighted to announce its expansion into toddler snacks. Landing another first for the baby food industry, Amara’s new Organic Smoothie Melts are the only melt-in-mouth snacks for babies and toddlers without any added sugar.

Created to keep little tummies full and little hands busy, Amara’s Organic Smoothie Melts leverage the nourishing essentials of fruits and vegetables without using any added sugar or unnecessary ingredients—while competitors in the category list sugar as the second or third ingredient. The melt-in-mouth snacks are available in plant-based and yogurt-based varieties including Beets n' Berries, Carrot Raspberry, and Mango Carrots to excite developing palates, and are shaped to encourage skills such as grasping and chewing. Packaged in a resealable bag, they are ready-to-eat and shelf-stable for up to two years. Organic Smoothie Melts are recommended for young eaters from 8 months to 4 years of age. 

“Parents tell us we’re the only packaged baby food they trust to give their babies—we’re thrilled to continue to grow with our customers to give them better alternatives for their babies and toddlers when they’re on-the-go. We started Amara under the vision of providing families with fresh, healthy, convenient, and affordable baby food and we’ll continue to do that as their babies grow up,” said Amara founder and CEO Jessica Sturzenegger.

Amara first disrupted the baby food market in 2017, supporting the demand from parents for fresh, nutrient-rich, low-sugar baby food that was minimally-processed and shelf-stable. Like their new snack line, the 100 percent organic whole fruit and vegetable blend baby meals use the natural properties available in the fruits and vegetables, without additives and concentrated sugars. The baby blend line is designed to mix with breast milk, formula, or water for a gentle transition from boob to spoon. Amara’s new snack line continues to deliver on the promise of fresh tastes and texture with absolutely no added sugar or long ingredient lists.

This past March, Amara secured $2M in seed funding from key investors including the ex-chairman of Hershey’s, a PhD in nutrition who studied baby food for 5 years, and one of the largest online distributors of health and beauty, among others. The brand now is available in over 1,000 stores and is excited to make the expansion into toddler snacks. 

Amara’s new Organic Smoothie Melts will be available on, Amazon, and select grocery retailers beginning December 2020. They will roll out nationwide to other retailers starting January 2021.