Aiden Mould: Nature’s Garden launched in 2009 with a simple idea: make accessible, better-for-you products that are snackable and delicious. As Cibo Vita’s flagship brand, we’ve grown into a nationally distributed brand over the years, staying focused on the everyday snacking occasions people actually have, such as at work, in the car, between meetings, and after the gym. Today, our lineup spans trail mix, dried fruit, and functional fruit snacks. Some of our best-known lines are Yoggies and Fruichias, and we’ve recently introduced Clusters. Across the portfolio, we stick to real ingredients and avoid artificial flavors and colors, while building products around what consumers care about right now, including bold flavor profiles, gut health, snackable convenience, and better-for-you alternatives.

JS: Please share your perspective on how consumers’ interest in BFY snacking has evolved in recent years, and how producers have sought to meet those demands.

AM: The big shift is that consumers don’t want to choose between “healthy” and “tastes good” anymore; they expect both. We’ve seen this especially in fruit snacks, where shoppers are looking for better-for-you ingredients and a more satisfying eating experience. In fact, Yoggies is now the fastest-growing fruit snack in the U.S.

From an industry standpoint, brands have responded by cleaning up labels, adding functional ingredients like probiotics, and putting more attention on flavor and texture. For us, that’s been the point from day one: pairing real fruit with functional ingredients like probiotics and fiber, and making sure the end result still delivers on taste. 

JS: Could you please tell us a bit about how Nature’s Garden sets itself apart from other companies offering treats in this same space, and what makes your products special?

AM: We believe relevance is earned by delivering incremental value. In a crowded snack aisle, retailers are looking for partners who bring something truly unique to the shelf, attracting new shoppers to the category. Since our founding, we’ve focused on turning routine snacking into a premium, functional experience that balances indulgent taste with genuine utility. 

That philosophy shows up in products like Yoggies and Fruichias, which feature Lactobacillus rhamnosus GG, one of the most researched probiotic strains in the world. The strain is delivered through a patented microencapsulation process designed to help protect the probiotics while preserving the chewy, craveable experience people expect from a treat. With this process, Yoggies deliver two billion probiotics per serving, and they’re also a good source of fiber, supporting digestive health in a way that fits naturally into everyday snacking.

And with our new Clusters line, we looked at granola and asked why it’s still treated like a breakfast-only, “messy in a bag” product. Clusters are oversized and designed to eat straight from the bag, making them more portable and portionable for on-the-go snacking occasions. We also lean into “newstalgia” and those nostalgic, comforting flavors consumers love, updated with a modern twist,  so the experience feels both familiar and fresh.

Courtesy of Nature's Garden 

JS: You have a lot of recent product introductions to talk about—could you please tell us about each of those?

AM: 

Clusters: Nature’s Garden Clusters create a new snack-first experience with oversized, hand-snackable clusters built to eat straight from the bag. Available in flavors including Peanut Crunch, Blueberry Muffin, and French Vanilla, Clusters are non-GMO and free from artificial flavors or colors, with Blueberry Muffin and French Vanilla certified gluten-free. They deliver bold flavor and serious crunch in a permissibly indulgent format. Clusters are available online on Nature’s Garden’s website and on Amazon.

New Yoggies flavors: Newly released Yoggies flavors, including Mango-Peach and Lemonberry, make “better-for-you” feel genuinely snackable. Certified gluten-free, non-GMO, and a good source of fiber, Yoggies continue to offer a uniquely tasty and functional way to snack smarter in delicious new flavors. These new flavors, along with existing flavors, Strawberry and Mixed Berry, can be found at Target.

Yoggies Trail Mix: Yoggies Trail Mix combines our signature probiotic Yoggies with premium nuts and dried fruit, delivering 1 billion probiotics and 3 g of fiber per 1-oz serving and bridging the gap between traditional trail mix and functional snacking. 

Fruichias: Fruichias deliver a chewy, vibrant bite that puts great taste first while redefining what a functional snack should be. Made with real fruit purée, crunchy chia seeds, and billions of probiotics, Fruichias offer fruit-powered nourishment and a good source of fiber from a short, clean-label ingredient list. Fruichias are available online on Nature’s Garden’s website and Amazon.

JS: What do you have in store for the future—anything you could tell us about new products in the works, company expansion, or other such news, new retail partners would be great.

AM: We’re focused on scaling what’s working: broader distribution, more points of entry for shoppers, and strategic line extensions. That means expanding into additional retailers, introducing new flavors, and offering more size formats so consumers can find the right option whether they’re trialing or stocking up. We’ll continue to lean into newstalgia, pairing familiar flavors with modern design, texture, and convenience, to ensure our portfolio embodies both reinvention and discovery. 

JS: Finally, do you have a favorite product in the lineup?

AM: While it is hard to just pick one product since they are all functional and delicious, my go-to is Blueberry Muffin Clusters. 

 Related: Nature's Garden reimagines granola with Clusters launch