Pop-Tarts (a Mars Snacking/Kellanova brand) is once again answering consumer demand with its most requested innovation ever. The all-new Pop-Tarts Super Stuffed toaster pastries feature more filling and more flavor, the brand promises.

Delivering a sweet bakery experience, Pop-Tarts Super Stuffed toaster pastries are include 50% more filling (compared to Pop-Tarts Frosted Strawberry pastries) and are available in three flavors:

• Pop-Tarts Super Stuffed Strawberry Blast: The classic, just super stuffed. Each bite is packed with the sweet and tart strawberry-flavored filling consumers love and finished with icing and rainbow sprinkles, the brand says.
• Pop-Tarts Super Stuffed Molten Lava Cake: Pure chocolatey heaven in the form of a rich chocolate-flavored pastry that's been stuffed with an extra-generous dose of fudgy filling and finished with sweet icing, Kellanova notes.
• Pop-Tarts Super Stuffed Cinnamon Caramel: This blend of warmth and sweetness features a gooey cinnamon caramel-flavored filling wrapped in a cinnamon pastry crust and completed with sweet icing.

"Fans of Pop-Tarts have always loved our filling—so much so that they've spent years asking for more of it. Our all-new Pop-Tarts Super Stuffed toaster pastries deliver exactly that, while upgrading the snacking experience in a Crazy Good way," says Leslie Serro, vice president of marketing for Pop-Tarts, a part of Mars Snacking. "Whether it's a mid-afternoon reward or a late-night indulgence, it's the ultimate treat bursting with more of what fans love to bring joy and comfort to any moment."

Starting this April, consumers can find both Pop-Tarts Super Stuffed Strawberry Blast and Pop-Tarts Super Stuffed Molten Lava Cake varieties on shelves nationwide, while Pop-Tarts Super Stuffed Cinnamon Caramel will be available exclusively at Walmart. Each box contains five individually wrapped toaster pastries, with price varying by retailer.

Kellanova (now owned by Mars) is on the current Snack Food & Wholesale Bakery “Top 50 Snack & Bakery Companies” list. Click here to view the current “Top 50” rankings.