Snack and Bakery logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Snack and Bakery logo
  • SNACK PRODUCTS
    • New Products
    • Chips
    • Crackers
    • Frozen Snacks/Appetizers
    • Nuts & Trail Mixes
    • Popcorn
    • Pretzels
    • Puffs/Extruded Snacks
    • Tortilla Chips
    • Other Snacks
  • BAKERY PRODUCTS
    • New Products
    • Bars
    • Breads
    • Breakfast Products
    • Cookies
    • Desserts
    • Pizza
    • Muffins
    • Snack Cakes
    • Sweet Goods
    • Tortillas
  • INGREDIENTS
    • New Ingredients
    • Chocolate
    • Dairy
    • Extruded
    • Flavors & Colors
    • Fruit
    • Functional
    • Grains
    • Inclusions
    • Nutritional
    • Nuts & Seeds
    • Sweeteners
  • EXCLUSIVES
    • EQUIPMENT
      • New Equipment
      • New Technology
      • Belts & Conveyors
      • Depositors, Dividers & Rounders
      • Extruders
      • Fryers
      • Laminators & Sheeters
      • Mixers
      • Inspection & Detection
      • Ovens & Proofers
      • Packaging
      • Slicing, Cutting & Portioning
    • State of the Industry
      • State of the Industry: Snacks
      • State of the Industry: Bakery
    • Bakery of the Year
    • Snack Producer of the Year
    • Top 50 Snack & Bakery Companies
      • Submit Your Company
  • TRENDS
    • Artisan Baking
    • Better-For-You
    • Cannabis Edibles
    • Clean Label
    • Flavor Trends
    • Food Safety
    • Gluten-free
    • Keto
    • Plant Efficiency
    • Sustainability
  • MORE
    • Blogs
    • Case Studies & Advertorials
    • Classifieds
    • Newsletter
    • Ingrained Insights Podcast
    • SFWB Store
    • Image Galleries
    • Submit New Products
    • Videos
    • Webinars
  • DIRECTORIES
    • SFWB BUYER'S GUIDE
    • CANDY BUYER'S GUIDE
    • Get Listed!
    • Take a Tour
  • CANDY
  • SIGN UP!
    • eMagazine
    • Archive Issues
    • Advertise
    • Contact
    • SIGN UP!
Industry NewsAssociations

ABA announces Ambassador Tai as Convention speaker

She will speak on trade relations between U.S., Canada, and Mexico.

By SF&WB Staff
ABA announces Ambassador Katherine Tai as speaker
Courtesy of ABA
March 30, 2026

The American Bakers Association (ABA) announced that Ambassador Katherine Tai, former U.S. Trade Representative (2021–2025), will serve as a speaker at the 2026 ABA Annual Convention, taking place April 19–23 at The Broadmoor Hotel in Colorado Springs, CO.  

As the 19th U.S. Trade Representative and a member of former President Biden’s cabinet, Ambassador Tai served as the principal advisor, negotiator, and spokesperson on U.S. trade policy. Unanimously confirmed by the Senate, she is widely recognized for her ability to build bipartisan consensus while advancing America’s global economic interests, ABA says. Tai reportedly played a pivotal role in negotiations between Congressional Democrats and the Trump Administration that led to the historic ratification of the United States-Mexico-Canada Agreement (USMCA) in 2020.  

Ambassador Tai’s session, “Trade Relations Between the United States, Canada, and Mexico: The Future of USMCA,” reflects ABA’s continued commitment to delivering timely, high-impact content that addresses the most pressing issues facing the industry today. As North American trade continues to evolve amid supply chain disruptions, shifting trade policies, and geopolitical pressures, her session will explore key considerations ahead of the 2026 USMCA review. Attendees will gain valuable insights into the future of regional trade, policy priorities, and the implications for manufacturers and the commercial baking industry, the org notes. 

Tai brings deep expertise shaped by her work across five presidential administrations, including her role as chief counsel for China Trade Enforcement and her experience as a World Trade Organization litigator. She offers a unique global perspective on trade dynamics and economic strategy.  

“ABA is committed to meeting our members where they are, with the timely information they need at the highest level possible,” says ABA President and CEO Eric Dell. “As issues impacting our industry evolve day by day, we are continually enhancing the Convention schedule to deliver even greater value. Ambassador Tai’s unparalleled experience strengthens an already robust program and ensures our members are equipped with the insights they need to navigate what’s ahead.”  

“Katherine Tai brings a rare combination of policy expertise and real-world negotiation experience,” says ABA VP, Government Relations Rasma Zvaners. “Her perspective on USMCA and global trade will give ABA members critical and timely context as they navigate supply chains, market access, and the broader economic environment.”  

Related: ABA Convention targets policy puzzles, day-to-day challenges

KEYWORDS: American Bakers Association baking industry conference

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • cookies stacked

    The top 50 snack and bakery companies of 2024

    The top-selling companies among baking and snack players...
    Bakery Products
    By: Jenni Spinner and Liz Parker Kuhn
  • IHOP new menu inspired by "IF" movie

    Most popular new products: May 2024

    Products range from a Reese’s Puffs collaboration with...
    New Snack and Bakery Products
    By: Liz Parker Kuhn
  • state of the industry bakery: 2024

    State of the Industry 2024: Bakers continue to show resilience and creativity

    For the past several years, the baking industry has faced...
    Special Reports
Manage My Account
  • eMagazine Subscription
  • Manage My Preferences
  • Newsletter
  • Online Registration
  • Subscription Customer Service

More Videos

Popular Stories

Cartoon of two men driving a pink convertible car

Crumbl founders step down from company leadership

Man of Asian descent holding Wa-Chaa peanuts

Wa-Chaa snacks give the honorable peanut a kick

Sweets & Snacks Expo wins big in Las Vegas

Sweets & Snacks Expo concludes its first year in Vegas

Speaking Gen Y/Z/Alpha's Language Webinar

Events

August 20, 2025

Breaking the Mold: Fresh Perspectives on Modern Bakery Packaging Solutions

On-Demand Join us for a practical look at how bakeries can modernize packaging lines and better align with emerging retail and environmental demands. Key takeaways:

January 1, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Products

Natural Food Flavors and Colorants, 2nd Edition

Natural Food Flavors and Colorants, 2nd Edition

Although many foods are appealing, and even perceived as natural, in spite of containing synthetic additives, consumer increasingly prefer food products which are fully natural.

See More Products

global top 100

Related Articles

  • ABA announces Jon McNeill as Convention keynote speaker

    ABA announces Jon McNeill as Convention keynote speaker

    See More
  • ABA reveals Simon T. Bailey as convention keynote

    ABA reveals Simon T. Bailey as convention keynote speaker

    See More
  • BEMA announces Seb Terry as Convention keynote speaker

    BEMA announces Seb Terry as convention keynote speaker

    See More

Related Products

See More Products
  • Chocolates and Confections: Formula, Theory, and Technique for the Artisan Confectioner, 2E

  • natural food.jpg

    Natural Food Flavors and Colorants, 2nd Edition

  • bakery products.jpg

    Bakery Products: Science and Technology, 2nd Edition

See More Products
×

Snack on the latest trends, news, and developments!

Stay in the know with Snack Food & Wholesale Bakery, the premier source of information for snack, bakery, and confectionery professionals.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing