Cinnabon celebrates Butterbeer season with LTO treat
The chain is the first QSR to bring the Harry Potter-inspired flavor nationwide.
Cinnabon, one of seven brands within the Atlanta-based GoTo Foods, in partnership with Warner Bros. Discovery Global Consumer Products, is celebrating Butterbeer Season by introducing a limited-time menu item inspired by Harry Potter's Butterbeer flavor. Cinnabon will be the first national restaurant in the U.S. to take part in the magic of Butterbeer Season, unveiling a Butterbeer-flavored Bon.
The Butterbeer-flavored Classic Roll, available starting May 4–17, can be purchased individually or in CinnaPacks. The Classic Roll is frosted with Butterbeer-infused frosting and served in custom Harry Potter-themed packaging.
“We are thrilled to be the first US restaurant brand to join Butterbeer Season and bring a touch of wizarding world magic to our bakeries,” says Urvi Patel, chief brand officer at Cinnabon. “By pairing our signature cinnamon rolls with the nostalgic flavors of Butterbeer, we’re giving fans a completely new way to experience the iconic flavor.”
The limited-time menu items will be sold in Harry Potter-themed packaging and will be available at participating Cinnabon and Schlotzsky’s Deli locations nationwide while supplies last.
Related: Cinnabon rolls out sweet bakery innovations year-round
Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!
