Fun Friday: M&M's goes cerulean, Moe's Grilled Burrito Dippers, Big Boy teachers and nurses appreciation week
Ryl Tea taps Jolly Rancher for bold iced tea launch with functional benefits.
Those chocolates are not just blue—they're actually cerulean
Gird your loins: Mars' M&M’s brand is commemorating opening weekend for The Devil Wears Prada 2 by releasing an All Cerulean pack. Inspired by the legendary scene in the first movie, the release combines M&M’s signature milk chocolate with one of pop culture’s most iconic hues for a covetable accessory delicious enough to eat, the brand says. The best part? It's free while supplies last, and will be available today at 11 am EST on mms.com/cerulean-blue for consumers lucky enough to snag a pack. That's all.
MDFoodieBoyz gives Moe's their stamp of approval
Photo: Will Heath/NBC
MDFoodieBoyz, podcasters that SNL parodied who’ve built a food-obsessed cult following, are letting consumers in on their current cravings, least favorite food trends, and more, as well as giving their stamp of approval on the latest launch from Moe’s Southwest Grill – Grilled Burrito Dippers. Loaded with a choice of protein, oaxaca cheese, and queso, Dippers are fully customizable, and designed to dip into Moe’s sauces, from Chipotle Ranch and Poblano Crema to Chili Lime and signature Moe’s Sauce. Dippers start at $6.99 for two and include unlimited sauces, plus free chips and salsa.
Big Boy honors teachers, nurses with free meals
Courtesy of Big Boy
Big Boy is celebrating the everyday heroes who keep communities running by launching a Teacher and Nurse Appreciation effort that gives back, through free meals, community nominations and in-store savings. Running now through May, the campaign invites guests to head to the restaurant's website to nominate a deserving teacher or nurse to receive a free lunch for their entire school staff or team. Selected winners will be announced beginning May 4, with Big Boy delivering meals directly to schools and healthcare teams throughout Teacher and Nurse Appreciation Week. In addition to the giveaway, the chain is offering 20% off at participating locations for all teachers and nurses who present a valid ID from May 1–12.
Nothing Bundt Cakes offers $4K to one lucky mom
Courtesy of Nothing Bundt Cakes
Mother’s Day is just around the corner, and Nothing Bundt Cakes has a sweet way to celebrate. The brand has launched its #NothingBundtMomSweepstakes, giving consumers the chance to win a $4,000 Visa gift card while enjoying the return of the Strawberry Cheesecake Swirl Bundt Cake. Through May 10, guests can enter to win by clicking here, with additional ways to participate through social engagement and the brand’s app. In addition to the sweepstakes, Nothing Bundt Cakes is rolling out new Mother’s Day gifting options, including decorated Bundtinis, Bundtlet Towers, themed cake boxes and a reusable “Bundtastic Bag."
Ryl Tea x Jolly Rancher collab
Courtesy of Ryl Tea
Ryl Tea is teaming up with Jolly Rancher to bring its iconic fruit flavors into ready-to-drink iced tea, launching nationwide in Blue Raspberry, Green Apple, and Cherry. Each flavor delivers candy taste in an iced tea format with zero sugar, five calories or less, and functional benefits like Vitamin C and antioxidants. To achieve the final formulations, Ryl Tea worked closely with the Jolly Rancher team over several months, conducting multiple rounds of testing to closely replicate the candy's signature taste in iced tea form. The result is a product that blends familiarity with a modern approach to beverage refreshment, the brand says.
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