Lunchables expands into dual‑compartment snacking
The new Snackables line is designed to meet demand for portable, bite-sized options.
Lunchables Snackables
Kraft-Heinz' Lunchables brand is broadening its presence in the snacking category with the introduction of Snackables, a new dual‑compartment format designed to meet growing demand for bite‑sized, shareable, and portable snack options. The line marks the brand’s first double snack pack and leverages two of its core components—natural cheese and crackers—paired with sweet snacks.
The company cites continued growth in U.S. snacking frequency, with nearly half of consumers reporting two to three snacking occasions per day, according to Innova Market Insights. Mini and mix‑and‑match formats remain a strong driver of category expansion, and Snackables positions Lunchables to compete more directly in this space.
Each Snackables pack provides 5 g of protein and features combinations of cheese, crackers, and trending sweet items. The line debuts in two SKUs:
- Cheddar Cheese Snackables: Natural cheddar with mini crackers and Welch’s Reduced Sugar Mixed Berry Fruit Snacks.
- Colby Jack Cheese Snackables: Natural Colby Jack with mini crackers and mini chocolate chip graham crackers.
“As our fans’ snacking habits continue to evolve, we saw an opportunity to bring something new to the table,” says Brittany Piszynski, director of marketing for Lunchables. “Snackables puts a fresh spin on our most iconic ingredients.”
The launch aligns with broader cultural trends around shared snacking occasions, particularly among Gen Z consumers who increasingly view snacking as a social activity, according to Talker Research. To support the rollout, Lunchables is introducing a promotional accessory, the Snackables CharcuteRing, tied to the current friendship ring trend. Early access is available at Lunchables.com/Charcutering, with nationwide availability beginning June 8.
Snackables are shipping to retailers nationwide with a suggested retail price of $2.99 per double snack pack.
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