Premier Protein expands into muffin category
The lineup includes Blueberry and Chocolate Chip flavors.
Premier Protein, in partnership with Hometown Food Company, is introducing two new products: Premier Protein Muffin Mixes and Microwavable Muffin Cups.
Available in Blueberry and Chocolate Chip, the lineup delivers 13 to 15 g of protein per serving and aims to expand the brand’s ongoing innovation across frozen and baking categories. The new products will begin rolling out to retailers nationwide, including Walmart, throughout 2026.
Premier Protein Muffin Mixes include 13 g of protein per serving and come in two flavors—Blueberry and Chocolate Chip. Each mix makes 12 muffins that can be prepared ahead of time and enjoyed throughout the week, offering a convenient meal-prep solution for those looking to stay on track, the company notes.
Premier Protein Microwavable Muffin Cups include 15 g of protein, come in the same two flavors, and are ready in just 90 seconds, making them a suitable option for busy mornings or on-the-go snacking.
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