Gum manufacturers say focusing on innovation and amping up marketing efforts have helped the category correct course after two difficult years during the COVID-19 pandemic.

Big League Chew has teamed up with New Era Cap, LLC to bring fans a line of fitted baseball caps representing Major League Baseball teams and the brand’s signature flavors.

Gum sales began to rebound earlier this summer as mask mandates and other restrictions were lifted. Gum manufacturers hope this, along with product innovation, will draw consumers back to the category.

Ford Gum says its Big League Chew products continue to perform well despite the difficulty the gum category has experienced since the start of the COVID-19 pandemic.

Between June 14 and July 25, fans will have a chance to win an all-expense paid trip to the National Baseball Hall of Fame in Cooperstown, NY, and $50,000 to support their hometown youth baseball or softball program.

Just in time for the holidays, Big League Chew’ has launched Hot Chocolate-flavored shredded bubble gum, which will be available exclusively at Five Below starting Nov. 1.

More than 40,000 entries were submitted, and 14-year-old Nicholas Gouveia, from Frye Island, Mass., captured the ultimate prize — a three day/two-night trip to the National Baseball Hall of Fame and Museum in Cooperstown, N.Y. and the chance to win $50,000 to support his hometown youth baseball program.

The event will run from June 15 through August 15, with a chance to win an all-expense paid trip to the National Baseball Hall of Fame in Cooperstown, New York, and $50,000 to support the winner’s hometown youth baseball or softball program.

Big League Chew has added Slammin’ Strawberry to its shredded bubble gum roster. Exclusive to the popular softball character pouch, the new and improved flavor will be available at retail stores later this spring.

Big League Chew partnered with Dylan’s Candy Bar to celebrate National Bubble Gum Day Feb. 7 with festivities at eight Dylan’s locations.