Takis begins removing artificial colors across portfolio
TBHQ, a synthetic antioxidant and preservative, will also be axed from its snacks.
Barcel USA's Takis brand, the rolled tortilla chip brand reportedly known for intense flavor and signature crunch, announced that it is removing artificial colors and preservative TBHQ (tertiary butylhydroquinone) across its product portfolio as part of a broader commitment to intentional innovation.
The phased rollout is already underway and is expected to be fully implemented by the end of this year. The initiative includes Takis' most popular products, including Takis Fuego and Takis Blue Heat, while newer innovations like Takis Pix, Xtreme Lime, and Jalapeño were developed without artificial colors from the start, the brand says.
The updated products are currently rolling out at Walmart and other retailers nationwide, where consumers can identify them by the "No Artificial Colors Added" label displayed on the front of the packaging. During this rollout period, both the original and updated versions may be available on shelves as retailers rotate their inventory.
"Moving to no artificial colors added and no TBHQ represents an important milestone for the brand," says Sandra Kirkpatrick, senior director of marketing at Barcel USA. "It reflects our commitment to meeting the evolving expectations of today's consumers while continuing to deliver the intensity Takis is known for."
The announcement builds on Grupo Bimbo's commitment to eliminate artificial colors from its entire global product portfolio by the end of the year.
Grupo Bimbo S.A.B. de C.V. is on the current Snack Food & Wholesale Bakery “Top 50 Snack & Bakery Companies” list. Click here to view the current “Top 50” rankings.
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