Pringles aims to give hot dog buns a flavor upgrade
The LTO product will be available in three of the chip's classic varieties.
Mars' Pringles brand is giving the classic summer barbeque staple the glow-up it deserves, it says, with the debut of Pringles Pop Dog Buns—a line of potato-based buns infused with the taste of three consumer-favorite Pringles flavors.
"This summer we're bringing the 'Once You Pop' experience to the center of the plate! We wanted to take something everyone knows and completely flip it into an exciting new snackable experience," says Mauricio Jenkins, salty snacks brand and content lead at Mars Snacking North America. "With our new 'Once You Pop' campaign, our mission is to continually deliver the unexpected to our fans, which is why we're reimagining ordinary, bland buns and transforming them into an extraordinarily flavorful experience fit for our iconic cans. Trust me, that extra Pringles flavor truly makes these buns pop because... Once You Pop, The Pop Dogs Don't Stop."
Sized up at 7.5 inches long and packaged in the brand's cans, the limited-edition Pop Dog Buns are available in a crisp-inspired lineup, Pringles notes:
- Pringles Sour Cream & Onion Pop Dog Buns: Tangy, savory, and creamy flavors, reimagined in a soft, potato-based bun.
- Pringles BBQ Pop Dog Buns: A little smoky with a touch of sweetness for a backyard barbecue flavor.
- Pringles Honey Mustard Pop Dog Buns: Reportedly combines the sweetness of honey with the tang of mustard.
Consumers will have two chances to snag the limited-edition Pringles-inspired buns, launching Wednesday, July 8 and on National Hot Dog Day, Wednesday, July 15, at 12 pm ET. They'll be available for free with the purchase of a Pringles Three-Pack—featuring Pringles Sour Cream & Onion, Pringles Honey Mustard and Pringles BBQ crisps—or for $6.97 on OnceYouPopMarket.com, and Pringles' Instagram and Facebook Shops, while supplies last.
Mars is on the current Snack Food & Wholesale Bakery “Top 50 Snack & Bakery Companies” list. Click here to view the current “Top 50” rankings.
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