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Bakery ProductsNew Snack and Bakery ProductsBars

Perfect Bar goes oat-based with new refrigerated snack

The baked good delivers 8 g of protein as well as organic whole-grain oats.

By SF&WB Staff
Perfect Bar goes oat-based with new refrigerated snack
Courtesy of Perfect Snacks
July 14, 2026

Perfect Snacks, creator of the Original Refrigerated Protein Bar, is expanding its lineup with the launch of Oaties, its first-ever oat-based protein bar. Crafted with no artificial ingredients, Oaties deliver 8 g of protein and reportedly are a good source of fiber to support healthy digestion.

Oaties are made with 8 g of organic whole-grain oats instead of nut butter and feature 20+ superfoods. Each bar is sweetened with 100% organic honey and maple syrup and contains no artificial ingredients, flavors, colors, preservatives, sweeteners, or sugar alcohols. Oaties' balanced nutritional content makes them a low glycemic index (GI) snack, meaning they help provide steadier energy without sharp blood sugar spikes, the brand notes.

"As our first leap beyond the nut-butter base Perfect Bars are known and loved for, Oaties combine the benefits of whole-grain oats with the craveable taste and real ingredients our consumers expect from us," says Cara Liebrock, CEO of Perfect Snacks. "With Oaties, we've created a lunch-box-friendly snack that delivers 8 g of protein and a completely new, approachable flavor profile the whole family can enjoy. They're made to hit the sweet spot for both kids and adults."

Available in two flavors, Oatmeal Cookie Dough and Brownie Batter, Oaties combine creamy oat butter, whole-food protein, and a soft texture. Like all Perfect Snacks products, Oaties are kept refrigerated for freshness.

Oaties are currently available at Target, Whole Foods Market locations, Amazon, and perfectsnacks.com.


Related: Perfect Bar launches Protein + Prebiotics variety

KEYWORDS: innovation innovative flavors oats Perfect Bar

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