JusRol expands beyond the dough with turnover kits
The puff pastry shortcut is rolling out in select Walmart stores nationwide.
JusRol, one of the fastest growing brands in the refrigerated dough category, recently announced the launch of its latest innovation: Puff Pastry Turnovers Kits. Available in two classic flavors, Apple and Blueberry, the kits feature fruit filling and icing, aiming to deliver a simple, approachable baking solution designed to make homemade treats achievable. Puff Pastry Turnover Kits are currently rolling out in select Walmart stores nationwide, with expanded distribution to follow.
Each Turnover Kit includes four puff pastry dough squares, real fruit filling, and icing. The baked turnovers are light, flaky, and delicately layered, the company says. Designed to simplify a popular puff pastry recipe, the kits aim to offer a convenient, all-in-one solution. Each dough square is separated by parchment, making handling and prep simple. The parchment can also be used directly in the oven or air fryer, minimizing cleanup and adding to convenience.
“This launch represents an important step in expanding beyond our traditional dough format and bringing greater convenience and confidence into the kitchen,” says Hilary Weinstein, senior brand manager at JusRol. “The kit format introduces JusRol to new shoppers by simplifying a popular recipe and creating more opportunities for snacking occasions. The combination of craveable flavors and easy preparation makes the kits practical for everyday enjoyment.”
Like all JusRol products, the turnover kits are made with recognizable ingredients and contain no artificial flavors or colors, high-fructose corn syrup, or bleached flour. Both flavors align with growing consumer demand for simpler ingredients while delivering on the brand’s commitment to authentic taste and texture, it says.
Puff Pastry Turnover Kits are available for an MSRP of $4.67 with the Apple flavor in 1,800 Walmart stores and Blueberry flavor in 1,400 Walmart stores.
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