Snack and Bakery logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Snack and Bakery logo
  • SNACK PRODUCTS
    • New Products
    • Chips
    • Crackers
    • Frozen Snacks/Appetizers
    • Nuts & Trail Mixes
    • Popcorn
    • Pretzels
    • Puffs/Extruded Snacks
    • Tortilla Chips
    • Other Snacks
  • BAKERY PRODUCTS
    • New Products
    • Bars
    • Breads
    • Breakfast Products
    • Cookies
    • Desserts
    • Pizza
    • Muffins
    • Snack Cakes
    • Sweet Goods
    • Tortillas
  • INGREDIENTS
    • New Ingredients
    • Chocolate
    • Dairy
    • Extruded
    • Flavors & Colors
    • Fruit
    • Functional
    • Grains
    • Inclusions
    • Nutritional
    • Nuts & Seeds
    • Sweeteners
  • EXCLUSIVES
    • EQUIPMENT
      • New Equipment
      • New Technology
      • Belts & Conveyors
      • Depositors, Dividers & Rounders
      • Extruders
      • Fryers
      • Laminators & Sheeters
      • Mixers
      • Inspection & Detection
      • Ovens & Proofers
      • Packaging
      • Slicing, Cutting & Portioning
    • State of the Industry
      • State of the Industry: Snacks
      • State of the Industry: Bakery
    • Bakery of the Year
    • Snack Producer of the Year
    • Top 50 Snack & Bakery Companies
      • Submit Your Company
  • TRENDS
    • Artisan Baking
    • Better-For-You
    • Cannabis Edibles
    • Clean Label
    • Flavor Trends
    • Food Safety
    • Gluten-free
    • Keto
    • Plant Efficiency
    • Sustainability
  • MORE
    • Blogs
    • Case Studies & Advertorials
    • Classifieds
    • Newsletter
    • Ingrained Insights Podcast
    • SFWB Store
    • Image Galleries
    • Submit New Products
    • Videos
    • Webinars
  • DIRECTORIES
    • SFWB BUYER'S GUIDE
    • CANDY BUYER'S GUIDE
    • Get Listed!
    • Take a Tour
  • CANDY
  • SIGN UP!
    • eMagazine
    • Archive Issues
    • Advertise
    • Contact
    • SIGN UP!
Special ReportsSupplier NewsIndustry NewsTortilla Chips

TIA names 2012 Hall of Fame recipients

September 14, 2012

Helen Chavez-Hansen, owner and president of La Tapatia Tortilleria Inc., Fresno, Calif., and Eugene Suarez Sr., vice president of Abuelita Mexican Foods, Manassas Park, Va., are the recipients of the Tortilla Industry Association’s (TIA) 2012 Hall of Fame awards. TIA made the announcement during its 23rd Annual Convention & Trade Exposition in Las Vegas, Sept. 10-11.

The epitome of a self-taught business person, Chavez-Hansen began her career at 19, working for a local grain company, and soon became more involved with business matters, saving money to purchase her first corn tortilla production line. From that purchase, she developed a small company that produced corn and flour tortillas called La Tapatia Tortilleria, where Chavez-Hansen spent her off hours. The company grew and soon Chavez-Hansen left the grain company job to become sole owner of La Tapatia in the late 1980s. Expanding further, in 1993, the company began producing tortilla chips using “the highest-quality ingredient.” The success of the chips led to the addition of more chip production lines and flavors.

Chavez-Hansen is hands-on in every aspect of her company’s research and development and takes pride in preserving the natural taste of La Tapatia products by allowing the corn or flour to shine through. More products were added, such as flavored wraps, tostadas, strips and various health-focused items. Today, the thriving company has more than 180 employees, distributes from 31 routes and produces in excess of $20 million.

Suarez and his son produced their first tortilla in 1971 at a tiny tortilla factory in Herndon, Va. From these humble beginnings, they grew a company in Manassas Park with a 36,000-sq.-ft. production facility and more than 60 employees.

Abuelita produces classic 6-in. corn tortillas inspired by the cooking and recipes of Carmen Suarez, the family matriarch. Whole kernel corn cooked in small batches and ground was baked to create the great taste and texture of truly authentic corn tortillas. This process is still the fundamental basis for all of Abuelita’s corn products.

During the early 1970s, there were very few Mexican restaurants and fewer suppliers of Mexican food staples. Suarez’s cooking experience for prisoners on reservations and society dinner catering skills gave him the seeds to open a tortilla factory with a friend. They saw a need to fill a void for quality corn tortillas and tortilla chips. Suarez found a building in Herndon that would eventually become the company’s first production plant. With help from family and friends, the entrepreneurs rolled their first tortillas and established S&K Industries, Abuelita Mexican Foods.

Today, 41 years later, Abuelita distributes flour tortillas and various prepared foods, now processing approximately 25,000 lb. of whole kernel corn and 12,000 lb. of corn flour each day. Still family-operated, the company’s employees have tenures of service averaging 25 years. The dedication of the owners and staff to producing quality Mexican corn products has led to plenty of success and longevity, reflecting an entrepreneurial spirit that continues on today. Both father and son are very active in daily operations and guide the company on the path to more success.

KEYWORDS: TIA Convention & Trade Expo Tortilla Industry Association (TIA)

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • cookies stacked

    The top 50 snack and bakery companies of 2024

    The top-selling companies among baking and snack players...
    Bakery Products
    By: Jenni Spinner and Liz Parker Kuhn
  • IHOP new menu inspired by "IF" movie

    Most popular new products: May 2024

    Products range from a Reese’s Puffs collaboration with...
    Bakery Products
    By: Liz Parker Kuhn
  • state of the industry bakery: 2024

    State of the Industry 2024: Bakers continue to show resilience and creativity

    For the past several years, the baking industry has faced...
    Special Reports
Manage My Account
  • eMagazine Subscription
  • Manage My Preferences
  • Newsletter
  • Online Registration
  • Subscription Customer Service

More Videos

Popular Stories

Hand holding tongs with Opopop popcorn bag over grill

Opopop aims to heat up microwave popcorn category

Hershey showcases its new strategies at Sweets & Snacks Expo

Hershey showcases new strategies, candy

hard candy generic

Hard candy evolves beyond traditional sweetness

Speaking Gen Y/Z/Alpha's Language Webinar

Events

August 20, 2025

Breaking the Mold: Fresh Perspectives on Modern Bakery Packaging Solutions

On-Demand Join us for a practical look at how bakeries can modernize packaging lines and better align with emerging retail and environmental demands. Key takeaways:

June 23, 2026

Better Bread: Smarter Formulation

BFY bill while still delivering the taste, texture, and other attributes that consumers aren’t so willing to compromise on. In this focused presentation, an expert from a leading producer will discuss their experiences and perspectives on ways to craft recipes that hit all the marks.

View All Submit An Event

Products

Natural Food Flavors and Colorants, 2nd Edition

Natural Food Flavors and Colorants, 2nd Edition

Although many foods are appealing, and even perceived as natural, in spite of containing synthetic additives, consumer increasingly prefer food products which are fully natural.

See More Products

global top 100

Related Articles

  • TIA names 2013 Hall of Fame recipients

    See More
  • ASB names 2014 Baking Hall of Fame recipients

    See More
  • ASB announces 2012 Baking Hall of Fame inductees

    See More

Related Products

See More Products
  • ICC-Handbook-2nd-ed_-Website-Scan-200x300.jpg

    The ICC Handbook of Cereals, Flour, Dough & Product Testing, Second Edition

  • Rice-Engineering-Website-Cover-439x600.jpg

    Advances in Science & Engineering of Rice

  • big food.jpg

    Big Food: Critical perspectives on the global growth of the food and beverage industry

See More Products
×

Snack on the latest trends, news, and developments!

Stay in the know with Snack Food & Wholesale Bakery, the premier source of information for snack, bakery, and confectionery professionals.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing