Seventy percent of Americans report that they are trying to consume less sugar, and 63% are trying to consume less high fructose corn syrup (HFCS), according to a survey by the International Food Information Council Foundation.

Published in the Journal of the Academy of Nutrition and Dietetics, the annual survey also finds that awareness of trans-fats increased from 81% to 90% between 2006, reports

Awareness of Omega 3s has remained about constant, at 74%, and no major push to consume more Omega 3s was noticed. About two-thirds of consumers said they consistently use the Nutrition Facts panel and the expiration date on labels in making buying decisions.

But 70% said they could not correctly identify that "calories in general are what cause weight gain."