Doritos Dinamita Fiery Habanero

Company: Frito-Lay North America, Plano, Texas


Introduced: February

Distribution: National

Suggested Retail: 50 cents for a 1.125-oz. bag, $1.49 for a 4-oz. bag, $2.99 for a 9.25-oz bag

Product Snapshot: Doritos, a flagship brand from Pepsico’s Frito-Lay division, adds a fiery habanero flavor to its Dinamita rolled tortilla chip line. The new flavor offers the spice of habanero peppers with hints of chili and red peppers.