Reading Bakery Systems (RBS), Robesonia, Pa., appoints Scott Hollon sales manager for the Latin America region, effective immediately. Reporting to Shawn Moye, vice president of sales, Americas, Hollon is responsible for direct sales efforts and project support with existing and future RBS customers in Central and South America.

Hollon joins RBS with nearly 30 years of sales and management experience and 16 years of food industry sales experience in Latin America. Prior to joining RBS, he worked for Heat and Control Inc., tna North America Inc. and Spray Dynamics.

“Scott’s extensive sales and management background, particularly with regard to Latin America customers, is an excellent fit for this position,” says Moye. “We look forward to having him join our sales team.”

Hollon is a graduate of California State University in Fullerton. Also, he has completed coursework at the Universidad de las Americas in Puebla, Mexico, and is fluent in both Spanish and Portuguese.

Reading Bakery Systems is a manufacturer of innovative baking and process systems for the global baked snack food industry.