As part of its continuing expansion into South East Asia and China, Reading Bakery Systems (RBS) announced that Mr. Meng Yeong Chong has joined the company as sales manager for China. Meng will report to David Kuipers, senior vice president of sales and marketing for RBS.

Before joining RBS, Meng worked in sales engineering and sales with Andritz, a large Austrian company with businesses covering hydropower equipment, pulp and paper processing, metal processing and separation technologies. He also worked for Heinkel, a privately held company based in Germany looking to expand their footprint in Asia.

“RBS has been making significant strides in reaching customers in China,” said Kuipers. “We are excited to have Meng on our team to help give us leadership as we make our systems relevant to this market. Our factory in Tianjin, China also gives us flexibility in manufacturing and support.”

A native of Kuala Lumpur, Malaysia, Meng lives with his wife and children in Singapore. He is a graduate of the University of Science Malaysia with a degree in Chemical Engineering.