Dunkin’ Donuts is combining two bakery favorites—the croissant and the donut—into one tasty treat. The Croissant Donut is a delicate, flaky croissant ring that’s glazed like a donut.
Available for a limited time beginning Nov. 3, the treat will be made in limited quantities and served daily only at participating restaurants nationwide. The suggested retail price is $2.49.
"Dunkin' Donuts' baking heritage goes back nearly 65 years, and we are proud to extend our bakery lineup with the addition of our new Croissant Donut," says Jeff Miller, Dunkin' Brands executive chef and vice president of culinary innovation. "The Croissant Donut has 24 layers of buttery dough and is covered with the same sweet distinctive glaze used on our Glazed Donuts, creating the ultimate pastry that is crisp on the outside and soft and flaky on the inside. We look forward to bringing this new, unique bakery item to our guests nationwide."
Dunkin' Donuts also has developed a white branded gift box with a clear window specially designed to hold one individual Croissant Donut.
As part of the launch, Dunkin' Donuts selected 12 lucky members of its DD Perks loyalty program to be honored with a special Croissant Donut tasting at a Dunkin' Donuts restaurant in his or her market the first week of November. At each tasting, the DD Perks member will have a chance to be among the first to try the new treat, and Croissant Donuts will be offered free to the first 500 guests, while supplies last. As another way to say thank you, each of the selected DD Perks members will receive $500 in Dunkin' Donuts Cards.
Additionally, anyone who registers for DD Perks now through Nov. 19 using the special promotional code "DONUTS" is eligible to receive a year's supply of donuts from Dunkin' Donuts. Dunkin' Donuts will randomly select a total of five winners. For sweepstakes rules and the alternative means of entry, visit http://dun.kn/12Szqi6.
Finally, this month Dunkin' Donuts will kick-off a Croissant Donut sampling vehicle tour in select cities throughout the Northeast to give people the opportunity to try the Croissant Donut. Times and locations for the sampling vehicle tour are available on Facebook (www.facebook.com/DunkinDonuts) and Twitter (www.twitter.com/DunkinDonuts).
Source: PR Newswire