Tostitos Rolls!

Company: Frito-Lay, Plano, TX


Introduced: December

Distribution: National

Suggested Retail: $4.29 for a 14-ounce bag

Product Snapshot: Tostitos, a leading brand from PepsiCo's Frito-Lay division, has introduced Tostitos Rolls!, manufactured to have a tube-like shape. The company notes that these rolled corn tortilla chips were made for dipping and dunking with a variety of dips or spreads.