Snack and Bakery logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Snack and Bakery logo
  • SNACK PRODUCTS
    • New Products
    • Chips
    • Crackers
    • Frozen Snacks/Appetizers
    • Nuts & Trail Mixes
    • Popcorn
    • Pretzels
    • Puffs/Extruded Snacks
    • Tortilla Chips
    • Other Snacks
  • BAKERY PRODUCTS
    • New Products
    • Bars
    • Breads
    • Breakfast Products
    • Cookies
    • Desserts
    • Pizza
    • Muffins
    • Snack Cakes
    • Sweet Goods
    • Tortillas
  • INGREDIENTS
    • New Ingredients
    • Chocolate
    • Dairy
    • Extruded
    • Flavors & Colors
    • Fruit
    • Functional
    • Grains
    • Inclusions
    • Nutritional
    • Nuts & Seeds
    • Sweeteners
  • EXCLUSIVES
    • EQUIPMENT
      • New Equipment
      • New Technology
      • Belts & Conveyors
      • Depositors, Dividers & Rounders
      • Extruders
      • Fryers
      • Laminators & Sheeters
      • Mixers
      • Inspection & Detection
      • Ovens & Proofers
      • Packaging
      • Slicing, Cutting & Portioning
    • State of the Industry
      • State of the Industry: Snacks
      • State of the Industry: Bakery
    • Bakery of the Year
    • Snack Producer of the Year
    • Top 50 Snack & Bakery Companies
      • Submit Your Company
  • TRENDS
    • Artisan Baking
    • Better-For-You
    • Cannabis Edibles
    • Clean Label
    • Flavor Trends
    • Food Safety
    • Gluten-free
    • Keto
    • Plant Efficiency
    • Sustainability
  • MORE
    • Blogs
    • Case Studies & Advertorials
    • Classifieds
    • Newsletter
    • Ingrained Insights Podcast
    • SFWB Store
    • Image Galleries
    • Submit New Products
    • Videos
    • Webinars
  • DIRECTORIES
    • SFWB BUYER'S GUIDE
    • CANDY BUYER'S GUIDE
    • Get Listed!
    • Take a Tour
  • CANDY
  • SIGN UP!
    • eMagazine
    • Archive Issues
    • Advertise
    • Contact
    • SIGN UP!
RegulatoryABA

ABA gets ready for 2015

By Robb MacKie
February 5, 2015

After the resounding victory by Republicans at all levels of government—local, state and federal—in November, there was some speculation about the posture and tone President Obama might take in his final two years in office. The more optimistic prognosticators predicted something similar to President Clinton’s model of reaching compromise to achieve a few key accomplishments, while continuing to push on a number of other fronts a more-ideological agenda. Some even hoped that the president would coast into retirement.

Any hopes that the president would coast the next two years—or work on serious accomplishments—were loudly and defiantly squashed in the State of the Union address. The president challenged the now Republican-controlled Congress to pass many of his yet unfulfilled 2008 campaign promises and even threw a few more onto the pile. It was clear that the audience to whom the president was speaking was not Congress, nor the American people, but the heads of federal agencies that seek to control wide swaths of business today through regulatory fiat.

So what does the macro-political environment mean to bakers? Unfortunately, it means at least two more years of trying to convince regulators to follow well-established science and medical data or common sense. It means educating regulators on the financial and operational impacts their decisions have on the 600,000 skilled employees in the industry. It means more requests for engagement, data and information from the industry and its partners. It means more aggressive outreach to allies within agencies and on Capitol Hill.

ABA is well-positioned to fully engage in these fights. As it has the past three election cycles, the ABA Executive Committee and its policy committee chairs convened to assess the impact of more than 62 separate policy initiatives, determine where ABA could most impact the outcome, reach consensus on ABA’s policy priorities, and map out strategies for success. The discussions were both sobering and invigorating. Clearly, ABA has a lot of work ahead of it the next two years, but with the roadmap developed by the ABA leadership, I’m confident we will achieve a number of successes.

It cannot be overstated how important the work of ABA’s policy committees are to the success of ABA. These committees, made up of experts from both baking companies and suppliers, are where the organization’s strength lies. Working closely with the ABA professional team, we are able to mitigate the impact of the most onerous proposals and even stave-off some of the most ill-considered initiatives.

We have our work cut out for us the next two years in the face of a bureaucracy that knows that its shelf life is near expiration. With all of us working together, I’m confident we can push back against this not-so-lame duck. 

KEYWORDS: American Bakers Association legislative issues

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Robb MacKie is the president and CEO of the American Bakers Association (ABA) and a chief advocate and spokesperson for the $102 billion wholesale baking industry. A recognized leader in the Washington business community, MacKie serves as a board member of the Business Industry Political Action Committee (BIPAC) and is a member of the Chamber of Commerce’s Committee of 100. He also participates on the Kansas State University’s Grain Science Advisory Committee.RMacKie@americanbakers.org

Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • cookies stacked

    The top 50 snack and bakery companies of 2024

    The top-selling companies among baking and snack players...
    Snack Products
    By: Jenni Spinner and Liz Parker Kuhn
  • IHOP new menu inspired by "IF" movie

    Most popular new products: May 2024

    Products range from a Reese’s Puffs collaboration with...
    New Snack and Bakery Products
    By: Liz Parker Kuhn
  • state of the industry bakery: 2024

    State of the Industry 2024: Bakers continue to show resilience and creativity

    For the past several years, the baking industry has faced...
    State of the Industry
Manage My Account
  • eMagazine Subscription
  • Manage My Preferences
  • Newsletter
  • Online Registration
  • Subscription Customer Service

More Videos

Popular Stories

Hand holding tongs with Opopop popcorn bag over grill

Opopop aims to heat up microwave popcorn category

Hershey showcases its new strategies at Sweets & Snacks Expo

Hershey showcases new strategies, candy

hard candy generic

Hard candy evolves beyond traditional sweetness

Speaking Gen Y/Z/Alpha's Language Webinar

Events

August 20, 2025

Breaking the Mold: Fresh Perspectives on Modern Bakery Packaging Solutions

On-Demand Join us for a practical look at how bakeries can modernize packaging lines and better align with emerging retail and environmental demands. Key takeaways:

June 23, 2026

Better Bread: Smarter Formulation

BFY bill while still delivering the taste, texture, and other attributes that consumers aren’t so willing to compromise on. In this focused presentation, an expert from a leading producer will discuss their experiences and perspectives on ways to craft recipes that hit all the marks.

View All Submit An Event

Products

Natural Food Flavors and Colorants, 2nd Edition

Natural Food Flavors and Colorants, 2nd Edition

Although many foods are appealing, and even perceived as natural, in spite of containing synthetic additives, consumer increasingly prefer food products which are fully natural.

See More Products

global top 100

Related Articles

  • Snyder’s of Hanover gets ready to celebrate National Pretzel Day

    See More
  • Top 10 specialty food trends for 2015

    See More
  • Comax Flavors reveals flavor trends for 2015

    See More

Related Products

See More Products
  • ready to eat

    Ready-to-Eat Snacks: Emerging Technologies for Production and Safety

  • download.jpg

    Recent Advances in Ready-to-Eat Food Technology

  • Chocolates and Confections: Formula, Theory, and Technique for the Artisan Confectioner, 2E

See More Products
×

Snack on the latest trends, news, and developments!

Stay in the know with Snack Food & Wholesale Bakery, the premier source of information for snack, bakery, and confectionery professionals.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing