State of the Industry, Bakery: New Products
As part of our June “State of the Industry: Bakery” issue, Mintel, Chicago, provided a hand-picked selection of bakery products from its Global New Products Database that fit within several prevailing trends evident over the past year—trends that are likely continue to developing moving forward. (For an overview of bakery today, see "Unilateral diversification.")
Ghiddo’s Original Lavash Flat Bread is available in an Original Sesame variety. This all-natural product contains no preservatives and has been kosher-certified. It is retailed in a 5-oz. pack.
Ricki’s Cookie Corner Cinnamon Challah is now available. This product is kosher-certified and also available in a Plain variety.
Stickling’s Marzipan Stollen was made available for the 2013 holiday season. This stolen, filled with marzipan, has been made in Canada using free-range eggs and retails in a 16-oz. pack featuring Facebook and Twitter logos, as well as a QR code.
Pepperidge Farm P.F. Deli Ciabatta Rolls are described as stone-baked, artisan-inspired rolls that are said to be the ideal complement to deli meats and cheeses to fulfil the ultimate sandwich craving. This premium product retails with in a 14-oz. pack containing four units and features a sandwich recipe suggestion.
Pepperidge Farm Oatmeal Whole Grain Bread has been repackaged in a newly designed pack, featuring an opportunity to win prizes. This bread is a good source of fiber and contains no high fructose corn syrup or cholesterol. It is low in fat and sodium, and provides 100 percent of the daily intake of whole grain and 8gramsof fiber per two slices. The heart-healthful product retails in a 24-oz. pack, bearing an American Heart Association certified logo.
Pepperidge Farm 100 percent Whole Wheat Mini Bagels have been repackaged in a new 17-oz. pack containing 12 presliced bagels. The certified kosher product is made with 100 percent whole wheat and is a good source of fiber. This product is low in fat and free from cholesterol and trans fat.
Tumaro’s Low-In-Carb Oat with Flax Wraps are a healthful alternative to traditionally higher-carb and calorie-laden sandwich breads. The microwavable wraps are baked with oats and flax seeds, and contain 70 calories—which are 50 percent lower in calories than the leading tortilla—six net carbs, and 180mg of omega-3 fatty acids per serving. They are low in fat and saturated fat, an excellent source of fiber, a good source of calcium, and contain no cholesterol. The kosher-certified product can be made into a deli-style wrap in three easy steps, and retails in an 11.2-oz. pack with eight wraps, featuring the Facebook logo.
Archer Farms Savor Everyday Whole Wheat Tortillas have been relaunched in a newly designed pack. This starch is part of Mix & Match Meals range that can be prepared in a microwave or on the stove top. The product retails in a resealable 11.6-oz. pack, containing eight 8-in round tortillas.
Food For Life Ezekiel 4:9 Flourless Sprouted Whole Grain English Muffins are made with an exclusive sprouting process that significantly increases vitamins but also cause a natural change that allows the protein and carbohydrates to be assimilated by the body more efficiently. They are baked with an exclusive process that preserves these valuable nutrients and retains the important natural fiber and bran. The organic- and kosher-certified product retails in a 16-oz. recyclable pack with six fork-split muffins.
Three Bakers Whole Grain Hamburger Buns are all-natural buns free from gluten, soy, and dairy. The product is said to be an excellent source of fiber and retails in a 12-oz. pack.
Wegmans Organic Food You Feel Good About Multigrain Artisan Rolls are lactose-free, kosher, and USDA organic certified. The heat-and-serve rolls are ready in 15 minutes and one roll provides half a whole grain daily serving. The partially baked rolls contain no artificial colors, flavors, or preservatives and retail in a 18-oz. pack containing six 3-oz. units.
Pepperidge Farm Swirl Strawberry Flavored Swirled Bread is a limited edition product. It is said to be delicious for breakfast or as a snack and is low in fat and free from cholesterol and trans fat. The product retails in a 14-oz. pack.
Thomas’ Cranberry English Muffins have been repackaged in a limited edition, seasonal 13-oz. pack with six units and featuring the Facebook logo. The kosher product is made with real cranberries.
Artisan Fresh Asiago Cheese Rolls are flavorful, freshly baked, aromatic rolls. They are crafted using only natural ingredients and real Asiago cheese and are said to be perfect for any occasion. The limited edition product retails in a 13-oz. pack containing 10 rolls.
Giant Eagle Tomato Basil Wrap Size Tortillas can be used to make tacos, burritos, quesadillas, or pinwheel sandwiches. These tortillas are cholesterol free and have 0 grams trans fat per serving. The naturally tomato-flavored product can be warmed in a microwave and retails in a 14.25-oz. recyclable and resealable pack with six tortillas.
Tumaro New York Deli-Style Wraps Cracked Pepper Wrap has been repackaged. The low-carb wrap is low in fat and calories, high in fiber and free of cholesterol and trans fat. The product retails in a four-count pack and was on display at the Winter Fancy Food Show 2014 in San Francisco.
La Brea Bakery Three-Cheese Semolina Loaf has been repackaged and is now available in a new 1-lb pack. The natural artisan bread comprises asiago, parmesan, and Romano cheeses, contains 0 grams trans fat per serving, is a good source of protein, and is free from sugar and low in cholesterol.
Thomas’ Pumpkin Spice Bagels are made with real pumpkin, spice, and cinnamon. This limited edition product is conveniently presliced for toasting and topping ease, and is kosher-certified. The bagels retail in a 1-lb 3-oz. pack featuring the Facebook logo and containing six bagels.
McKee Little Debbie Brownie Pumpkins were new for fall 2013. The on-the-go product is kosher-certified and retails in a 9.32-oz. pack that features five individually wrapped brownies shaped like pumpkins with an orange frosted pumpkin face.
Private Selection Harvest Edition Caramel Pumpkin Pecan Upside Down Cake is a limited-edition-only product. The cake consists of a cinnamon spiced pumpkin buttermilk cake topped with a decadent caramel and pecan glaze. It is easy to prepare, is suitable for the microwave, and is retailed in a 31.4-oz. pack.
All But Gluten Gluten-Free Mini Brownies are dairy free and made in a dedicated gluten-free facility certified by the gluten-free certification program, which is endorsed by the National Foundation for Celiac Awareness. The kosher-certified product retails in a 10-oz. pack.
Olivia Superfree Chocolate Chip Cookie Dough Cupcakes are free from gluten, dairy, soy, rice, egg, corn and potato. The handmade product retails in a 7-oz. pack.
Wow Baking Company Chocolate Brownie is free from wheat, gluten, GMO, and trans fats. The all-natural product is described as delicious and decadent, and retails in a 12-oz. pack.
Hybrid Formats & Flavors
Sheila G's Salted Caramel Brownie Brittle is new to the range. This kosher-certified product has been made with natural ingredients, features a rich brownie taste with a cookie crunch. It retails in a 5-oz. pack featuring the Facebook, Twitter, Pinterest, and Instagram logos. The manufacturer is a sponsor of Cookies For Kids Cancer charity.
Sara Lee introduced two hybrid cakes in early 2014. Brownie Chocolate Chip Cakes and Snickerdoodle Cakes combine the flavors of cookies and cakes in one convenient format. Each cake is individually wrapped and the front of the package is marketed as “Baked fresh to go.” These products also align with consumer preferences for single-serve packaging that makes it easy to control intake, and eat these items on the go.
Sara Lee Brownie Chocolate Chip Cakes are baked fresh to go and are kosher-certified. This product retails in a 12.25-oz. pack containing seven individually wrapped cakes, featuring the Facebook logo.
Sara Lee Snickerdoodle Cakes are baked fresh and kosher-certified. The on-the-go product retails in a 10.5-oz. pack containing seven individually wrapped cakes and featuring the Facebook logo.
Belmont Premium Desserts Red Velvet Brownie Bar is described as a Dutch fudge cocoa brownie topped with Belmont original cream cheese icing and chocolate curlicues. The fully baked brownie requires only thawing, and contains 0 grams trans fat per serving. It is retailed in a 17-oz. recyclable pack featuring serving suggestions.
Signature Bundt Rocky Road Creme Cake is available. The product retails in a 32-oz. package.
7-Select Blueberry Greek Yogurt Cakes are made with real Greek yogurt and whole grade A blueberries in a peanut- and nut-free facility. The product contains 100 calories per cake and retails in a 3-oz. pack.
Big Flavors, Small Size
7-Eleven Fresh To Go Marble Pound Cake is new to the range. This product retails in a 3.3-oz. pack.
Betty Crocker Caramel Brownie is naturally and artificially flavored. This on the go product is retailed in a 1.7-oz. pack. It was on display at the Sweets & Snacks Expo, Chicago 2013.
Giant Eagle Itty Bitty Carrot Cupcakes feature cream cheese frosting and walnuts. The kosher-certified product retails in a 10-oz. pack.
Farm Rich Signature Sweets Apple Cinnamon Pie Bites are comprised of apple filling with a flaky pie crust. This product is ready to cook in a conventional oven, toaster oven or microwave, and retails in a 12-oz. pack featuring the Facebook, Twitter, and Pinterest logos.
Farm Rich Signature Sweets Chocolate Cream Brownie Bites have a cookie crumb crust. This product is ready to cook in a conventional oven, toaster oven or home fryer, and retails in a 12-oz. pack featuring the Facebook, Twitter, and Pinterest logos.
Kuchen Meister Finest Stollen Selection Stollen Bites are made with 20 percent marzipan. The product retails in a 5.9-oz. pack.
Atlanta Bread Lemon Cake Bites are now available. The kosher-certified product retails in a 9.6-oz. pack.
Gourmet & High-Quality
Hot Cakes Dark Chocolate Decadence Organic Molten Chocolate Cake is now available. The product retails in a pack of four cakes in mason jars. These cakes were on display at the Winter Fancy Food Show 2014 in San Francisco, Calif.
Kimberley's Bakeshoppe Vanilla Bean Gourmet Cupcakes are now available. This product comprises golden moist vanilla cake surrounding a sweet vanilla creme center, topped with luxuriously smooth vanilla bean frosting. The product is kosher-certified and retails in 11.7-oz. pack.
Artisan Fresh Gourmet Loaf Cakes Sliced Variety Pack is naturally and artificially flavored and consists of raspberry swirl, chocolate swirl and cinnamon crunch cakes. The product has 0 grams trans fat per serving and retails in a 48-oz. pack.
Blissful Brownies Brown Sugar Crumble Brownies are described as buttery and cinnamony blondie-style brownies topped with a coffee-cake-like crumble mixed with walnuts. This product is made by hand in small batches using only the finest, all-natural ingredients, and is available in a pack with single cake sheet. The label of the product is printed with soy-based inks on recycled paper.