Dancing Deer Baking Co., Boston, has expanded its leadership team, adding two food veterans with backgrounds that span natural product, grocery, wholesale club and mass channels. David Goldman has joined the company as vice president of sales, while Katrina Yolen has joined as vice president of marketing. Both are newly created positions.
As vice president of sales, Goldman will be responsible for continuing to extend distribution of Dancing Deer products across wholesale/retail, foodservice, corporate and reseller distribution channels. He brings 20 years of sales leadership experience at the national level, driving business growth at companies such as Stonyfield Farm, Plum Organics, Theo Chocolate and, most recently, Kashi/Kellogg Co. He is well-known in the natural products community and has had extensive experience selling to and leading organizations across all trade channels.
Yolen most recently led marketing for Weetabix North America, overseeing a portfolio of more than 50 cereal and snack products under the Barbara’s, Weetabix and Alpen brands. While at Weetabix, she successfully relaunched the Barbara’s brand of cereals. She began her marketing career at Kraft Foods, where she served as a brand manager for Ritz, Oreo and breakfast portfolio brands. After leaving Kraft, Yolen joined GlaxoSmithKline in Europe as product innovation director in the nutritional division.
“David and Katrina represent the very best talent in our industry and are going to have a positive impact on our business and culture,” says company president and CEO Frank Carpenito. “Dancing Deer is poised to accelerate growth with enhanced leadership in sales and marketing, and we believe we have that and more with David and Katrina now on our team.”