The American Society of Bakers (ASB) has announced the names of the keynote speakers at BakingTech 2016, to be held Feb. 28 to March 1 at the Hilton Chicago in Chicago. William Toler, president and CEO of Hostess Brands, LLC, Kansas City, MO, and Kat Cole, president of Focus Brands, Atlanta, and former president of Cinnabon Inc., will address this year’s BakingTech theme, “Growth Through Innovation.”

Toler, Cole and numerous other presenters will share their experience and expertise on a range of topics, including innovation, industry trends, virtual reality, GMOs, partially hydrogenated oils (PHOs), leadership, nutrition and more.

To register for the 2016 conference, go to Early-bird registration rates are good through Jan. 15.