Company: Birch Benders


Introduced: October 2016

Distribution: National

Suggested Retail Price: $3.79-$3.99 (24-ounce package)

Product Snapshot: Birch Benders launched a new conventional line of five better-for-you, 24-ounce varieties. This new line maintains the same convenient, just-add-water formulas as Birch Benders’ heritage mixes, with all natural ingredients, larger packages, and a cost-effective price point. This new line will hit store shelves in mid-October.

Birch Benders’ new conventional line includes Original, Buttermilk, Protein, Six Grain, and Chocolate Chip available in 24-ounce packages for $3.79-$3.99 MSRP. All of the just launched mixes boast better ingredients, better taste, and are better-for-you compared to other pancake mixes on the market.

Each Birch Benders mix features beautiful illustrations, a re-sealable top, and eco-friendly packaging.