Company: Birch Benders

Website: birchbenders.com

Introduced: March 2017

Distribution: National

Suggested Retail Price: $5.99

Product Snapshot: Peanut butter and pancakes have long been a favorite pairing, and this March, all-natural pancake and waffle mix brand Birch Benders is bringing the delicious combo to new heights with the launch of a new Peanut Butter Protein Pancake & Waffle Mix. This Sprouts exclusive variety will be available for $5.99.

As with all Birch Benders mixes, the new Peanut Butter Protein Mix is conveniently just-add-water, and all-natural. The new mix perfectly captures the smooth, creamy taste of peanut butter and boasts 16g of protein per serving. Each pouch serves as a great source of calcium and contains no GMOs, trans fat, or BPAs. In mere minutes, you can enjoy gourmet protein-packed pancakes without eggs, milk, or oil, and sans the messy cleanup.

Birch Benders recognizes a growing consumer demand for functional, delicious packaged food that doesn’t sacrifice quality for convenience. Along with the new Peanut Butter Protein Mix, the Denver-based micro-pancakery also offers Paleo, Gluten Free, and vegan varieties, as well as an original Protein option.