Snacking is an eating behavior with amazing transformative powers. This phenomenon in American food culture has changed the way we think about how food and beverage products and menu items are consumed — and marketed. The boundaries between “snack and meal” have blurred. Snacking has emerged as the most significant food and beverage occasion with “snacks” now representing more than 50 percent of ALL eating and drinking occasions.

Click here to see the full report, Why We Snack: The Future of Snacking 2016.

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