Company: Johnsonville

Introduced: October 2017

Distribution: National

Suggested Retail Price: $3.49

Product Snapshot: Johnsonville has introduced its Premium Breakfast Sandwich Collection, which features five new signature hand-held breakfast options. Johnsonville's new Premium Breakfast Sandwich Collection is made with high-quality ingredients, innovative flavor combinations, and is designed to expand all-day breakfast and grab-and-go menu options for c-store operators.

Backed by 3 years of research with c-store consumers, Johnsonville's new hand-held breakfast sandwiches deliver a high quality Johnsonville flavor experience for core on-the-go consumers, plus appeal to savvy millennials and generation Z consumers, who are hungry for premium grab-and-go foods. These sandwiches are an opportunity for c-store operators to leverage the all-day breakfast trend. Exclusively from Johnsonville, these sandwiches combine proteins such as full-flavored Johnsonville sausages, real eggs and cheeses with unexpected on-trend bread carriers and roasted vegetable combinations. Johnsonville sausages are presented in a variety of popular flavors and formats like patties and split links, which consumer research reported delivers a higher level of customer satisfaction.

There is an uptick in the demand for grab-and-go breakfast foods. According to Datassential's 2016 C-Store Keynote, convenience store breakfast sales have grown by 40% since 2012. "Our new Premium Breakfast Sandwich Collection is part of Johnsonville's commitment to offer high quality foodservice products to c-store operators and help them raise the profile of their grab-and-go program," said Sarah Babb, Johnsonville's director of foodservice marketing. Johnsonville's new Premium Breakfast Sandwich Collection includes the following:

  • Breakfast Sausage & Waffle Stack: Savory Johnsonville Breakfast Sausage and real, fresh eggs sandwiched between two sweet waffles.
  • Italian Breakfast Panini: Johnsonville Italian Split Sausage with real scrambled eggs, provolone cheese, roasted peppers and onions, on grilled sourdough bread.
  • Savory Breakfast Croissant: Savory Johnsonville Breakfast Sausage Patty, real scrambled eggs and mellow cheddar cheese on a flaky, buttery croissant.
  • Andouille Scramble Wrap: A spicy breakfast wrap full of Johnsonville Andouille Sausage Slices, roasted peppers and onions, velvety three cheese blend, and real scrambled eggs in a chile-tomato tortilla.
  • Spicy Sausage Bagel: Johnsonville Smokehouse Jalapeno Bacon Cheddar Split Sausage, real scrambled eggs, and provolone cheese on an authentic NY-style thin everything bagel.

Johnsonville's new Premium Breakfast Sandwiches are pre-packaged and individually wrapped - allowing for several handy display and selling options. C-store operators can offer sandwiches hot and ready in Johnsonville branded warmers or pass-through warmers; or in their refrigerated cooler case. These versatile products can be offered as part of a combo meal with beverages or a snack, giving operators merchandising flexibility for multiple dayparts.

Like all Johnsonville products, the Premium Breakfast Sandwiches are made with the operator's convenience in mind, frozen for storage convenience, and available 12 sandwiches to a case.