Product Snapshot: popchips inc., the innovative popped snack company that helped launch the better-for-you snacking craze that now dominates snack aisles from coast-to-coast, has announced the latest addition to the flavor-packed portfolio: Zesty Jalapeño Cheddar.

Zesty Jalapeño Cheddar is popchips’ spiciest flavor yet in the company’s lineup and promises to deliver a deliciously hot and cheesy better-for-you snack with a heavy dose of heat to meet consumer demands.

This hot new flavor will be available to consumers nationwide just in time for Super Bowl, America’s biggest snacking event of the year. Like the entire line of existing popchips products, Zesty Jalapeño Cheddar is made with only real ingredients and is never fried.  

“As one of the largest and most admired independent salty snack food brands in the country, popchips is committed to delivering a better-for-you spicy chip to snackers without asking them to sacrifice on taste or crave-worthiness,” said popchips chief marketing officer, Marc Seguin. “We believe our Zesty Jalapeño Cheddar chips will make the perfect addition to game-day parties, tailgates and everyday snacking throughout the year.”

Zesty Jalapeño Cheddar chips contain no artificial ingredients, no trans-fat, are gluten-free, kosher and have less than half the fat of fried chips. The new flavor is hitting store shelves now in 5 oz. bags for the suggested retail price of $3.99.