Vivian Glueck, president of Citromax Group, a global leader in vertically integrated lemon growing and processing, announced that Rodolfo Massone has joined the Citromax commercial team.

Mr. Massone, who is based in Latin America, will focus his efforts on the sale of Citromax’s citrus products including lemon juice, oil, peel and pulp. He has extensive experience in the citrus market, most recently at San Miguel, where he served as Regional Manager of the Exportations Department. During his tenure at San Miguel, Mr. Massone was instrumental in developing a number of new markets for the company, including Hungary, Russia, Spain, Portugal, Israel and China.

In making this announcement, Ms. Glueck stated: “We are very pleased to welcome Rodolfo to the Citromax family. During his career, he has demonstrated significant expertise in opening doors to new markets and new customers. He has an excellent track record of achievement, and we anticipate that his efforts will result in long-term relationships for Citromax.”

During his career of more than twenty-five years, Mr. Massone has led commercial teams responsible for the sale of fresh fruit, lemon essential oil, lemon juice concentrates and dehydrated lemon peel. He has also been directly involved with diverse business operations such as corporate investments, SAP implementation and climate impact.